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Social mediaand reporting Steve Buttry stephenbuttry@gmail.com Committee of Concerned Journalists Georgetown University #CCJPortugal August 30, 2011
Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry zombiejournalism.com
Getting started: Set up profile at Twitter.com Be sure to add bio, link, photo (later) Add mobile option (later) Tweet several times during workshop Choose people to follow (later) Twitter tips at stevebuttry.wordpress.com
Live-tweeting this workshop Straight reporting Commentary Links Photographs
Photo sharing
Document sharing
Link-sharing
Location-based services
Social blogging
Networking, travel
Curation
Live reporting
What’s next?
International tools
Social fame is fleeting
Social media uses Daily routine Find sources Breaking news Crowdsourcing Investigative reporting Report news Distribute content Personal & newsroom accounts
Short break
Many more users Much info private Tougher to search Not as immediate (less frequent updates) Engage, don’t intrude Great for breaking news Great real-time search Engagement not as intrusive Hashtags help w/ search, conversation
Connect w/ sources (balance, disclosure?) Check pages of agencies, people on beat Crowdsourcing (ask on their pages as well as yours) Look for people in the news Journalist page
Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) NearbyTweets Breaking news Crowdsourcing
Before the big story breaks Follow lots of local people (NearbyTweets, replies, retweets, check followers) Join local conversation Master Twitter search (advanced) Promote local #hashtag taxonomy (#okstorm) Use Twitter routinely on your beat
Quakes and tornadoes Indonesia Twitter HQ, Virginia earthquake
When the big story breaks Twitter Search (advanced) Connect w/ witnesses Crowdsource Tweet early & often Seek verification Address rumors (say what you don’t know) Seek photos Converse Answer questions Thank contributors Promote fresh content Link to new reports (even competitors’) Be human (fun where appropriate)
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
Routine beat coverage Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) Lists (Twitter, TweetDeck, HootSuite) Breaking news Crowdsourcing Liveblog (feeding in tweets)
People to follow Look for sources (find people) Ask sources Journalists in other communities When someone follows you, check out to see whether you should follow back When you follow someone, check whom they follow Tweeps mentioned in interesting tweets
Ethical considerations How do you identify yourself? Ask skeptical questions Seek verification Ask question, don’t repeat rumor Correct quickly
Twitter chats for journos #ASNEchat, starting today, Tuesdays, noon ET (5 p.m. Lisbon) #wjchat, Wednesdays, 8 p.m. ET (1 a.m. Lisbon) #spjchat, Thursdays at 8 p.m. ET #jrcchat, Wednesdays, noon ET
NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
What is curation? Museum curator: Studies topic Chooses relevant content (other sources & museum collection) Authenticates Groups related items Provides context Presents exhibit Journalism curator: Studies topic Chooses relevant content (social media, blogs, staff) Authenticates Groups related items Provides context Presents collected content
Curation tools for journos Google & other search engines Twitter Search (advanced) Other Social media search Storify, Storyful, Chirpstory Blackbird Pie Quote URL
Curation sources Social media (Twitter, Facebook, Flickr, YouTube …) Blogs Staff content (current & archives) Other news media (yes, competition)
Authenticate & attribute Ask: “How do you know that?” Ask careful questions of crowd to help you vet & verify Check links, tweets & information on sources Link to original source Attribute
Try something new Twitter Facebook Storify Flickr YouTube Google+ Foursquare StumbleUpon Tumblr LinkedIn Quora Scribd
Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com zombiejournalism.com
Follow up stevebuttry.wordpress.com slideshare.net/stevebuttry sbuttry@journalregister.com @stevebuttry zombiejournalism.com

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Social media reporting tips and tools

  • 1. Social mediaand reporting Steve Buttry stephenbuttry@gmail.com Committee of Concerned Journalists Georgetown University #CCJPortugal August 30, 2011
  • 2. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry zombiejournalism.com
  • 3.
  • 4. Getting started: Set up profile at Twitter.com Be sure to add bio, link, photo (later) Add mobile option (later) Tweet several times during workshop Choose people to follow (later) Twitter tips at stevebuttry.wordpress.com
  • 5. Live-tweeting this workshop Straight reporting Commentary Links Photographs
  • 16. Social fame is fleeting
  • 17. Social media uses Daily routine Find sources Breaking news Crowdsourcing Investigative reporting Report news Distribute content Personal & newsroom accounts
  • 19. Many more users Much info private Tougher to search Not as immediate (less frequent updates) Engage, don’t intrude Great for breaking news Great real-time search Engagement not as intrusive Hashtags help w/ search, conversation
  • 20. Connect w/ sources (balance, disclosure?) Check pages of agencies, people on beat Crowdsourcing (ask on their pages as well as yours) Look for people in the news Journalist page
  • 21. Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) NearbyTweets Breaking news Crowdsourcing
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  • 28. Before the big story breaks Follow lots of local people (NearbyTweets, replies, retweets, check followers) Join local conversation Master Twitter search (advanced) Promote local #hashtag taxonomy (#okstorm) Use Twitter routinely on your beat
  • 29. Quakes and tornadoes Indonesia Twitter HQ, Virginia earthquake
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  • 33. When the big story breaks Twitter Search (advanced) Connect w/ witnesses Crowdsource Tweet early & often Seek verification Address rumors (say what you don’t know) Seek photos Converse Answer questions Thank contributors Promote fresh content Link to new reports (even competitors’) Be human (fun where appropriate)
  • 37. Say what you don’t know
  • 39. Link to fresh content
  • 40. Link to fresh content
  • 41. Routine beat coverage Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) Lists (Twitter, TweetDeck, HootSuite) Breaking news Crowdsourcing Liveblog (feeding in tweets)
  • 42. People to follow Look for sources (find people) Ask sources Journalists in other communities When someone follows you, check out to see whether you should follow back When you follow someone, check whom they follow Tweeps mentioned in interesting tweets
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  • 49. Ethical considerations How do you identify yourself? Ask skeptical questions Seek verification Ask question, don’t repeat rumor Correct quickly
  • 50.
  • 51. Twitter chats for journos #ASNEchat, starting today, Tuesdays, noon ET (5 p.m. Lisbon) #wjchat, Wednesdays, 8 p.m. ET (1 a.m. Lisbon) #spjchat, Thursdays at 8 p.m. ET #jrcchat, Wednesdays, noon ET
  • 52. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
  • 53. What is curation? Museum curator: Studies topic Chooses relevant content (other sources & museum collection) Authenticates Groups related items Provides context Presents exhibit Journalism curator: Studies topic Chooses relevant content (social media, blogs, staff) Authenticates Groups related items Provides context Presents collected content
  • 54. Curation tools for journos Google & other search engines Twitter Search (advanced) Other Social media search Storify, Storyful, Chirpstory Blackbird Pie Quote URL
  • 55. Curation sources Social media (Twitter, Facebook, Flickr, YouTube …) Blogs Staff content (current & archives) Other news media (yes, competition)
  • 56. Authenticate & attribute Ask: “How do you know that?” Ask careful questions of crowd to help you vet & verify Check links, tweets & information on sources Link to original source Attribute
  • 57. Try something new Twitter Facebook Storify Flickr YouTube Google+ Foursquare StumbleUpon Tumblr LinkedIn Quora Scribd
  • 58. Read more about it stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com zombiejournalism.com
  • 59. Follow up stevebuttry.wordpress.com slideshare.net/stevebuttry sbuttry@journalregister.com @stevebuttry zombiejournalism.com

Notas del editor

  1. We’ll discuss the leading social tools for journalists: Facebook, Twitter and YouTube, each strong for a few years now, and Google+, the newest (potentially) major player.
  2. I’ll get the participants started on Twitter if they aren’t already, so they can live-tweet the class.
  3. I’ll suggest different approaches for people to take in their live-tweeting
  4. We’ll discuss different types of social tools.
  5. After the overview session, we’ll do a session focusing on Twitter.
  6. We’lldiscuss some examples of Twitter’s use for breakingnews.
  7. We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  8. The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  9. I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  10. The third session of the workshop will deal with curation, specifically the use of Storify, as well as live reporting using CoverILive.
  11. In the last session, I will give the class time to work on new tools. Each person will choose a platform he or she hasn’t used much before and work on expanding his or her profile and exploring its uses for journalists.