Social Media Strategy
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These are slides for a workshop on social media strategy for the Shorthorn editors at the University of Texas Arlington.
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Social Media Strategy
- 1. Social Media Strategy Steve Buttry University of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com • zombiejournalism.com
- 5. • Do agencies, people on beat use? • Watch for public videos getting attention (will often see links, mentions on Twitter) • Embed in stories, blogs
- 6. • Interview by video Hangouts • Find sources on breaking news stories • Follow sources in Circles • Follow beat topics in Sparks • Boosts search results
- 8. • Do agencies, people on beat post photos? • Search for keywords, photos • Invite people to contribute photos on news stories • Connect w/ people posting photos • Seek permission (check conditions) • Give credit
- 10. Link-sharing
- 12. • “Mayor” is great source about a business or venue (employee or customer) • See who has checked in for breaking news story • Tips might provide questions for stories • Break story w/ Foursquare “shout” • Provide tips on campus-area venues
- 13. Social blogging
- 14. • Gaining popularity for Gif blogs • Great for niche, narrow-focus blogs • Strong sharing • Highly visual
- 16. • Connect with sources • Find new sources through connections, groups • Discussions help find experts • Check updates, slides, travel • Search by location & keyword
- 17. Curation
- 18. Live reporting
- 19. Social fame is fleeting
- 20. Ways to use social media • Daily routine • Report news • Find sources • Distribute content • Breaking news • Personal & • Crowdsourcing newsroom accounts • Investigative • Market brand reporting • Generate revenue
- 21. • Many more users • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 22. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing (ask on their pages as well as yours) • Look for people in the news • Ask for permission to use photos
- 23. • Follow officials & agencies on beat • Twitter Search (advanced) • Hashtags (regular & spontaneous) • Breaking news • Crowdsourcing
- 24. Why use ? • It can save you time • It extends your reach • It’s an engaging, conversational tool • It’s great for connecting with eyewitnesses • Powerful real-time search
- 31. Before the big story breaks • Follow lots of local people (location search, replies, retweets, check followers) • Join local conversation • Master Twitter search (advanced) • Promote local #hashtag taxonomy (#okstorm, #utanews) • Use Twitter routinely on your beat
- 32. Quakes, tornadoes • Indonesia • Twitter HQ
- 37. When the big story breaks • Twitter Search • Converse (advanced) • Answer questions • Connect w/ witnesses • Thank contributors • Crowdsource • Promote fresh content • Tweet early & often • Link to new reports • Seek verification (even competitors’) • Address rumors (say • Be human (fun where what you don’t know) appropriate) • Seek photos
- 39. Crowdsource
- 40. Crowdsource
- 41. Say what you don’t know
- 43. Link to fresh content
- 44. Link to fresh content
- 45. Follow up • stevebuttry.wordpress.com • slideshare.net/stevebuttry • sbuttry@journalregister.com • @stevebuttry • zombiejournalism.com
Notas del editor
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.
- We’ll discuss the leading social tools for journalists: Facebook, Twitter and YouTube, each strong for a few years now, and Google+, the newest (potentially) major player.
- We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
- We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
- The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.