These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow

1. Why We Engage
Steve Buttry
sbuttry@DigitalFirstMedia.com
America East
March 12, 2012

2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• jxpaton.wordpress.com

3. What engagement is
Community engagement = News orgs make
top priority to listen, to join, lead & enable
conversation to elevate journalism.

4. What engagement isn’t
• Promotion (though it has promotional
value)
• Distribution of content (though you
should)
• Purely a digital pursuit (it uses digital
tools along w/ traditional ones)

5. What engagement is
Community engagement = News orgs
make top priority to listen, to
join, lead & enable conversation to
elevate journalism.

6. 3 types of engagement *
• Outreach
• Conversation
• Collaboration
* Joy Mayer, Reynolds Journalism
Fellow, University of Missouri

7. Avenues of Engagement
• Social media • Content submissions
• Blogs • Interactive content
• Crowdsourcing • Voting, contests
• Breaking news • Comments
• Stories • Schools, groups
• Events • Feedback
• Curation • Print
• Aggregation • Face to face

8. • Many more users • Great for breaking
• Much info private news
• Tougher to search • Great real-time
• Not as immediate search
(less frequent • Engagement not as
updates) intrusive
• Engage, don’t • Hashtags help w/
intrude search, conversation

9. Use other social tools, too

10. What is curation?
Museum curator: Journalism curator:
• Studies topic • Studies topic
• Chooses relevant • Chooses relevant
content (other content (social
sources & museum media, blogs, staff)
collection) • Authenticates
• Authenticates • Groups related items
• Groups related items • Provides context
• Provides context • Presents collected
• Presents exhibit content

11. Authenticate & attribute
• Ask: “How do you know that?”
• Ask careful questions of crowd to help
you vet & verify
• Check links, tweets & information on
sources
• Link to original source
• Attribute

12. Blog network
• Covers areas we never covered
• Varied voices
• Recruit blogs overlapping your beats
• Offer clubs liveblogging opportunities
• Neighborhood, church, nonprofit
newsletters

13. Engage IRL (in real life)
Engage community in person:
• Events
• Community Media Lab
• Tweetups
• Community group meetings
• In work, life routines
• Community working together

15. Why to liveblog
• Immediacy
• News value
• Storytelling
• Traffic
• Community engagement, loyalty
• Interactivity
• Saving time

16. Why crowdsource?
• It saves time
• Connecting with sources has always been
one of a journalist’s most important jobs
• You bring more voices to your news
reports
• The crowd knows more than we do
• You engage the community

17. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• jxpaton.wordpress.com