The Ambassador Energy Advantage

1. Welcome to the
Ambassador Energy
Revolution!
R l ti !
Ambassador Energy iis a uniquely scalable solar energy solutions
A b d E i l l bl l l ti
company which bridges user demand with evolving technologies
through our nationwide network of independent offices - Ambassador
Energy-certified Agencies. These “Earth Ambassadors” have
gy g
completed AE training and are a part of the AE closed distribution
family, receiving continuous branding, marketing, business, sales,
purchasing and installation support.
We invite you to play a vital role in changing the climates of our world
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2. Why is the Ambassador Energy offering so accepted?
Benefits Features
Ambassador Energ enables its Earth
Energy Ambassador Energ ’s proprietar
Energy’s proprietary
Ambassador agents to thrive. They Energy Roadmap delivers all of the
become a part of an industry-leading tools to meet and beat the
corporate platform which not only competition:
provides the roadmap, but also, the
•Ambassador Energy Branding
processes and materials necessary for
•AE disti product pricing
success. •Proprietary tools and training
•Access to AE’s network of installers
By working with Ambassador Energy, •Professional marketing materials
•Strategic alliances
smaller agencies appear more robust,
•Support and mentoring
ultimately winning more business, and
large organizations gain a turnkey MISSION STATEMENT
process to immediately add to their Providing renewable energy training and solutions, Ambassador Energy personifies
passion for continuous education, creative thinking and courageous solutions which are
education
portfolios.
f li changing the world, thus benefiting the shareholders of our company, and ultimately, the
shareholders of our planet Earth.
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3. The Ambassador Energy offering
Marketing Competitive Edge Training
Nationally Branded
Volume Pricing Sales & Quoting
Image
Public Relations
P bli R l ti Priority Distribution System Design
Collateral Materials Rebates &
Proprietary Software
Incentives
Turnkey Website Engineering Hands-on System
Solutions Resources Build
Marketing Tools & National Installer Continuing
Best Practices Network Education
Shared Case Studies Strategic Technology beyond
& Testimonials Partnerships Solar
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4. How does Ambassador Energy support its Agencies?
Branding/Marketing
Best of Breed processes
Mentoring and Coaching and product
Continuous Training
Continuous Field Support
(after initial training,
(after initial training,
( h i ll h l i h fi
(physically help with first
revisit or send new
install)
employees)
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5. The Pain – The Race
Nowhere, including the current
distribution model can emerging
integrators find in a 1-stop-shop:
•business mentoring
•leveraged national branding
•brand agnostic product distribution
•brand-agnostic
•on-going training
•best of breed education
•support beyond product,
including sales and business coaching
By all accounts, the current
distribution model is broken, with no
on-going business, non-product
based support or specific vesting in
the success of the downstream
supplier/integrator.
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6. The Cure
Ambassador Energy is a partner to our downstream integrators,
providing,
providing in a nut-shell support well-beyond product purchase
nut shell, well beyond purchase.
We are vested in the success of our Ambassador Energy Agency
family, deriving g
y, g great satisfaction in the fruits of their labor. We are
personally and professionally proud of being a part of successes in
this emerging industry. The success stories from them are many
and a reward in themselves.
The on-going, collective success of our agencies feeds the ability to,
through recruitment and growth, positively affect more
entrepreneurs and families while growing the returns for AE
families,
corporate and our shareholders.
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7. Skin in th
Ski i the game
Ambassador Energy’s leaders have invested:
• Capital
• Time - When the need for the Ambassador Energy offering revealed itself in
2007,
2007 principles in the company began their due diligence which lead to this
well-developed offering. Real field, sales and installation experience resulted in
the ability to jump-start our clients (agencies), so that they may achieve
success in record speed As in all revolutions time is critical Speed to market
speed. revolutions, critical.
is the silver bullet.
• Expertise – the leadership of Ambassador Energy has dedicated a collective
ten years to understanding the technology and the marketplace of the solar
revolution. You do not have to invest or hire employees, as you leverage our
expertise into your business.
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8. Ambassador Energy Summary
There currently exists a tremendous demand for effective renewable energy companies, who recognize,
in most situations, revenues generating relatively high-margin income. On average, renewable
energy companies which offer installation services, can expect to achieve 20-30% gross margins.
This d to
Thi lleads t a substantiall amount of operating iincome which may b used to expand marketing
b t ti t f ti hi h be dt d k ti
efforts, recruiting endeavors and further drive sales.
The most significant asset for Ambassador Energy is its brand recognition, which is becoming known
nationally and is associated with our core philosophy of acting as “Ambassadors to the Earth”. Our
Ambassadors Earth .
culture of doing the right thing for all end-users is enhancing individual property valuations, changing
lives through our agency program and changing the world one system at a time.
Other companies will attempt to offer similar services to that of Ambassador Energy; therefore we are
engaged iin a very aggressive marketing campaign, hi hli hti our vision. Marketing and press
d i k ti i highlighting i i M k ti d
currently in place include:
• Keeping America Strong Award – presented by William Shatner and Rear Admiral Kevin Delaney
• Heartbeat of America – 30 minute television program hosted by William Shatner and Doug Lewellen
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• CNN television spot running in 48,000 airport terminals nationwide
• Speaking on Solar at International Roofing Show in New Orleans Feb 2010
• Interview on American Airlines Business and Technology Radio
• Featured on upcoming television show Going Green
• 100’s of press releases and media mentions
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