2. Stretch For
New Ideas and
Approaches
in Your
Marketing
• Do’s and Don’ts
• Partnerships and Contacts: What’s the
Difference?
• Competitors and Knowing Your Market;
• Critique Your Ad(s): Who’s Your Target
Audience and What’s the Best
Placement
7. Referral Network Game Plan
Clients
• Know your client
stories
• Access to low hanging
referral sources
Referrals
• Tell client stories not a
laundry list of services
• Use other professionals
to get to your “A” List
Referral Partners
• “Guilt” Marketing
• You won’t always get
return referrals
• Creating your wish list
• Make a VIP List – Work it!
