A presentation on Greening Value Chains. prsented to the Climate change and environment team at IFAD in Rome Dec 2010

1. Greening Value Chains Are value chains an entry point for managing natural assets ? Steve Homer

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4. Integrity to provenance ... Provenance Good Agricultural Practice Globalgap Good Manufacturing Practice BRC Integrity Social & Ethical ETI SA 8000 Environmental ISO 14001 Rainforest Alliance CARBON ! Business Equity Fair Trade 5 years

7. The lens - A ten year UK retail cycle Pesticide residues in food, worker health and safety Packhouse labour conditions, excess corporate profit Climate Change Debate

9. Private Standards Framework ISO 22000 ISO 9000 ISO 14000 Testing Services Business to Business Business to Society EQUALITY & RIGHTS Private GAP Private GMP ENVIROMENTAL SOCIAL & LABOUR Business to Consumer 1990 2010 2000

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18. Market inclusion new model Organized and Empowered farmers

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23. New Farmer Groups Farmer Groups USAID/FINTRAC Agricultural practice and awareness training Africa Now Organising self help groups and micro finance introductions Wilmar flowers Auction 2 Auction 1 Auction 3 Sales Aggregation Crop Planning Agronomy & Materials Support Miami Freight Agent Wilmar flowers New Flower Varieties & Inputs EU based flower packer Wilmar flowers New Flower Varieties & Inputs Upgraded Farmers Rainforest Alliance Certification Upgraded Farmers Upgraded Farmers

25. Phase two – Entrepreneurial funding Wilmar flowers Upgraded Farmers Farmer Groups UK based Freight Agent Miami Freight Agent EU based Freight Agent Northern and Central Kenya Rainforest Alliance certified + Local farmer protocol Investment here greens the local value chain – but does not address upstream? Potential other regional groups Farmer Groups Upgraded Farmers Southern and Western Kenya

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27. Another Issue Looms Monday, 1 June 2009 Greenpeace Website “ A three-year, undercover investigation by Greenpeace into Brazil’s booming cattle industry has exposed links between some of Britain’s biggest brands and the destruction of the Amazon rainforest. Cattle ranching in the Amazon region is now the single biggest cause of deforestation in the world, and the expansion of this industry is being driven by the global export market”

36. Brand Extension

37. EU Retailer Development

39. Greening Value Chains Are value chains an entry point for managing natural assets ? Steve Homer THANK YOU “ Linking Worlds” DON SEVILLE Sustainable Food Lab “ Re-governing Markets” BILL VORLEY IIED New Business Models BMGF SFL/IIED