Business Case For Social Media 2008

The Business Case for Social Media ,[object Object],[object Object]

Welcome to Social Media! What the #*%&!# ???

My goals for today… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behavior is Changing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We’re #2!

Internet Usage Favors Social Media Watch Internet (streaming video) Buy or sell products from other consumers Read a blog Comment or forward online ad to someone Submit a rating or review of a product or service. Use social networking sites Publish a blog or personal journal Upload video you created to Internet 34% 10% 7% 20% 27% 26% 29% 31% Source: Forrester’s NACTAS Q3 2006 Media & Marketing Online Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],% reflects all online users

Social Media is Here to Stay ,[object Object]

Threat or Opportunity? ,[object Object],[object Object],[object Object],[object Object],[object Object],"We've learned that the more in control we are, the more out of touch we are with our customers." - A.G. Lafley, CEO of P&G on how the consumer is in control of media and advertising consumption (1) The two characters for Weiji or “Crisis” in Mandarin are often said to represent “danger” and “opportunity.” Chinese dispute the translation.

[object Object],[object Object],[object Object],[object Object],5 Reasons to Embrace Social Media 83% 60% 52% 63% 69% 75% Opinion of friend or acquaintance Review in newspaper, magazine or TV Information on the manufacturer’s Web site A review by a known expert Consumer reviews on a retailer’s site Consumer reviews by users of a content site Source: Forrester’s NACTAS Q3 2006 Media & Marketing Online Survey. * Trust in Peers Trumps All Others

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Reasons to Embrace Social Media (1) Coremetrics study 2008

5 Reasons to Embrace Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do We Value Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],Indicates preference Participation Indicates loyalty Tell A Friend Indicates action Contribute Content Indicates consideration Registrations Indicates awareness Visits Value Action

Case Study ,[object Object],[object Object],[object Object],[object Object],Blog Comments

Campaign Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Closing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Case For Social Media 2008

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Business Case For Social Media 2008