SlideShare una empresa de Scribd logo
1 de 21
Building Great User Experiences Into Your Products ProductCamp DC 2010
Who the heck is this dude? **Actor Fisher Stevens and Professional Snowboarder Steve Fisher beat me. My Personal Site: http://www.ThatStevenFisher.com Based in Northern Virginia 15+ Years in Product Management, Marketing and User Experience Products/Projects: Network Solutions, Appsolve, VISA, Sybase, Slipstream Air, Federated Power Steven Fisher  (#3 out of 546 Steven Fisher’s on the Web**) This Presentation: http://www.slideshare.net/stevenfisher   Writer at SolutionsArePower.com and GrowSmartBusiness.com
Building Great User Experiences Into Your Products ProductCamp DC 2010
“ User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.” User Experience Network (www.usnet.org) User Experience Defined
A Great User Experience Creates a Solid Foundation for Your Product. Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
User Experiences are Comprised of These Four Cornerstones. So are Products.
Listen to a guy named Jesse James. Call on the Five Elements. Five Elements of User Experience. Created by Jesse James Garrett. Source: JJG.net
“ There is a fundamental difference between how the product should be used and how people really use it.”
Users Come in All Shapes and Sizes. Source: http://piras.blogautore.espresso.repubblica.it/files/2010/03/refaceme-southpark-01.jpg
Users are Not Sheep. But A Great User Experience Is a Shepherd.
Don’t Assume What Your Customers Want. Ask them.
Don’t Just  Create a Product. Create an Experience. Coca-Cola Multi-Media Vending Machine. Created by Sapient. Source: CargoCollective.com
People and Penguins Are Social Beings. Your Products Should Be As Well. Penguins: http://www.plantcph.dk/
Employ a Narrative Approach
Test Your Product in the Wild… It Provides Powerful Insight to Achieve Your Goals.
As You Evolve Your Product, Listen to Customers So You Don’t Head in the Wrong Direction.
Hire Product “Presidents” not Product “Managers”.
1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acumen 5.) Love for Products of All Types 6.) Eye for Details 7.) Skills to Do the Routine Stuff When Needed Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html Seven Shared Traits of Great UX Designers and Product Managers: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
Questions?
Sites and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Más contenido relacionado

La actualidad más candente

Improving your site's usability - what users really want
Improving your site's usability - what users really wantImproving your site's usability - what users really want
Improving your site's usability - what users really wantleisa reichelt
 
The User Experience Design of Everything
The User Experience Design of EverythingThe User Experience Design of Everything
The User Experience Design of EverythingSiyabonga Africa
 
Building a UX Brand
Building a UX BrandBuilding a UX Brand
Building a UX BrandBob Thomas
 
Brand of Steel: How Great UX Makes Brands Unbreakable
Brand of Steel: How Great UX Makes Brands UnbreakableBrand of Steel: How Great UX Makes Brands Unbreakable
Brand of Steel: How Great UX Makes Brands UnbreakableEli Silva
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
 
Busting social media myths
Busting social media mythsBusting social media myths
Busting social media mythsChris Middleton
 
UX & UI: The differences between two abbreviations
UX & UI: The differences between two abbreviationsUX & UI: The differences between two abbreviations
UX & UI: The differences between two abbreviationsJessica Kainu
 
Ux jiu jitsu
Ux jiu jitsuUx jiu jitsu
Ux jiu jitsuEli Silva
 
Customer experience - how your brand lives or dies
Customer experience - how your brand lives or diesCustomer experience - how your brand lives or dies
Customer experience - how your brand lives or diesTom Voirol
 
Persuasive Design: Putting It To Use
Persuasive Design: Putting It To UsePersuasive Design: Putting It To Use
Persuasive Design: Putting It To UseEmagination ®
 
Maintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationMaintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
 
Design in Sight workshop presentation
Design in Sight workshop presentationDesign in Sight workshop presentation
Design in Sight workshop presentationStuart Chapman
 
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardThere Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
 

La actualidad más candente (20)

Improving your site's usability - what users really want
Improving your site's usability - what users really wantImproving your site's usability - what users really want
Improving your site's usability - what users really want
 
The User Experience Design of Everything
The User Experience Design of EverythingThe User Experience Design of Everything
The User Experience Design of Everything
 
Building a UX Brand
Building a UX BrandBuilding a UX Brand
Building a UX Brand
 
Brand of Steel: How Great UX Makes Brands Unbreakable
Brand of Steel: How Great UX Makes Brands UnbreakableBrand of Steel: How Great UX Makes Brands Unbreakable
Brand of Steel: How Great UX Makes Brands Unbreakable
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
 
Personas for Coders
Personas for CodersPersonas for Coders
Personas for Coders
 
Busting social media myths
Busting social media mythsBusting social media myths
Busting social media myths
 
The Future of Online Retail
The Future of Online RetailThe Future of Online Retail
The Future of Online Retail
 
The baseline is shifting
The baseline is shiftingThe baseline is shifting
The baseline is shifting
 
UX Superpowers
UX SuperpowersUX Superpowers
UX Superpowers
 
UX & UI: The differences between two abbreviations
UX & UI: The differences between two abbreviationsUX & UI: The differences between two abbreviations
UX & UI: The differences between two abbreviations
 
Ux jiu jitsu
Ux jiu jitsuUx jiu jitsu
Ux jiu jitsu
 
Customer experience - how your brand lives or dies
Customer experience - how your brand lives or diesCustomer experience - how your brand lives or dies
Customer experience - how your brand lives or dies
 
Persuasive Design: Putting It To Use
Persuasive Design: Putting It To UsePersuasive Design: Putting It To Use
Persuasive Design: Putting It To Use
 
Maintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationMaintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentation
 
Selling UX
Selling UXSelling UX
Selling UX
 
Design in Sight workshop presentation
Design in Sight workshop presentationDesign in Sight workshop presentation
Design in Sight workshop presentation
 
Selling UX
Selling UXSelling UX
Selling UX
 
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardThere Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
 
UX Intro 2017
UX Intro 2017UX Intro 2017
UX Intro 2017
 

Similar a Building great UX into products

Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
 
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
 
Product development - From Idea to Reality - VYE Leader Talk
Product development - From Idea to Reality - VYE Leader TalkProduct development - From Idea to Reality - VYE Leader Talk
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
 
How to Act Like an Agency within a Company: UX for the Enterprise
How to Act Like an Agency within a Company: UX for the EnterpriseHow to Act Like an Agency within a Company: UX for the Enterprise
How to Act Like an Agency within a Company: UX for the EnterpriseFlashGuy13
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product TrendsJeremy Johnson
 
Carolyn Jao UX Design Portfolio
Carolyn Jao UX Design Portfolio Carolyn Jao UX Design Portfolio
Carolyn Jao UX Design Portfolio Carolyn Jao
 
Chip_Swanson-Resume-2016-1
Chip_Swanson-Resume-2016-1Chip_Swanson-Resume-2016-1
Chip_Swanson-Resume-2016-1Chip Swanson
 
Stop making bland things
Stop making bland thingsStop making bland things
Stop making bland thingsAdriaan Fenwick
 
Employee tools don’t have to suck! How REI upleveled their retail service des...
Employee tools don’t have to suck! How REI upleveled their retail service des...Employee tools don’t have to suck! How REI upleveled their retail service des...
Employee tools don’t have to suck! How REI upleveled their retail service des...UXPA International
 
Best Practices for API Adoption
Best Practices for API AdoptionBest Practices for API Adoption
Best Practices for API AdoptionAnyPresence
 
Usability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDUsability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
 
What Is Innovation — Really?
What Is Innovation — Really?What Is Innovation — Really?
What Is Innovation — Really?Michael Costanzo
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - KeynotePhil Barrett
 
Presentation for ArenaLviv 2017
Presentation for ArenaLviv 2017Presentation for ArenaLviv 2017
Presentation for ArenaLviv 2017Andriy Dyadyura
 
[PreMoney MENA 2015] 500 Startups >> Edith Yeung," DIALING UP RETURNS: The C...
[PreMoney MENA 2015] 500 Startups >> Edith Yeung,"		DIALING UP RETURNS: The C...[PreMoney MENA 2015] 500 Startups >> Edith Yeung,"		DIALING UP RETURNS: The C...
[PreMoney MENA 2015] 500 Startups >> Edith Yeung," DIALING UP RETURNS: The C...500 Startups
 
Digital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersDigital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersBart Muskala
 
Design for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopDesign for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopSamantha Starmer
 

Similar a Building great UX into products (20)

Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW MeetupTop 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
 
Ux1
Ux1Ux1
Ux1
 
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
 
Product development - From Idea to Reality - VYE Leader Talk
Product development - From Idea to Reality - VYE Leader TalkProduct development - From Idea to Reality - VYE Leader Talk
Product development - From Idea to Reality - VYE Leader Talk
 
How to Act Like an Agency within a Company: UX for the Enterprise
How to Act Like an Agency within a Company: UX for the EnterpriseHow to Act Like an Agency within a Company: UX for the Enterprise
How to Act Like an Agency within a Company: UX for the Enterprise
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product Trends
 
Carolyn Jao UX Design Portfolio
Carolyn Jao UX Design Portfolio Carolyn Jao UX Design Portfolio
Carolyn Jao UX Design Portfolio
 
Chip_Swanson-Resume-2016-1
Chip_Swanson-Resume-2016-1Chip_Swanson-Resume-2016-1
Chip_Swanson-Resume-2016-1
 
Jai Djwa — User Experience FTW
Jai Djwa — User Experience FTWJai Djwa — User Experience FTW
Jai Djwa — User Experience FTW
 
Stop making bland things
Stop making bland thingsStop making bland things
Stop making bland things
 
Employee tools don’t have to suck! How REI upleveled their retail service des...
Employee tools don’t have to suck! How REI upleveled their retail service des...Employee tools don’t have to suck! How REI upleveled their retail service des...
Employee tools don’t have to suck! How REI upleveled their retail service des...
 
Best Practices for API Adoption
Best Practices for API AdoptionBest Practices for API Adoption
Best Practices for API Adoption
 
Usability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWDUsability: whats the use? Presented by We are Sigma and PRWD
Usability: whats the use? Presented by We are Sigma and PRWD
 
What Is Innovation — Really?
What Is Innovation — Really?What Is Innovation — Really?
What Is Innovation — Really?
 
UX South Africa 2014 - Keynote
UX South Africa 2014 - KeynoteUX South Africa 2014 - Keynote
UX South Africa 2014 - Keynote
 
Presentation for ArenaLviv 2017
Presentation for ArenaLviv 2017Presentation for ArenaLviv 2017
Presentation for ArenaLviv 2017
 
[PreMoney MENA 2015] 500 Startups >> Edith Yeung," DIALING UP RETURNS: The C...
[PreMoney MENA 2015] 500 Startups >> Edith Yeung,"		DIALING UP RETURNS: The C...[PreMoney MENA 2015] 500 Startups >> Edith Yeung,"		DIALING UP RETURNS: The C...
[PreMoney MENA 2015] 500 Startups >> Edith Yeung," DIALING UP RETURNS: The C...
 
Dyp overview
Dyp overviewDyp overview
Dyp overview
 
Digital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersDigital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumers
 
Design for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopDesign for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 Workshop
 

Más de Steven Fisher

UX - The New Brand Order
UX - The New Brand OrderUX - The New Brand Order
UX - The New Brand OrderSteven Fisher
 
Naked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economyNaked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economySteven Fisher
 
Grow smartbiz 2010 rules for entrepreneurs
Grow smartbiz 2010   rules for entrepreneursGrow smartbiz 2010   rules for entrepreneurs
Grow smartbiz 2010 rules for entrepreneursSteven Fisher
 
10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 Edition10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 EditionSteven Fisher
 
Social Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSocial Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSteven Fisher
 
Rules for Business: 10 Rules For Killer Business Cards-2009 Edition
Rules for Business: 10 Rules For Killer Business Cards-2009 EditionRules for Business: 10 Rules For Killer Business Cards-2009 Edition
Rules for Business: 10 Rules For Killer Business Cards-2009 EditionSteven Fisher
 
Social Media For Business Part 3 Social Bookmarks And News
Social Media For Business Part 3 Social Bookmarks And NewsSocial Media For Business Part 3 Social Bookmarks And News
Social Media For Business Part 3 Social Bookmarks And NewsSteven Fisher
 
Social Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSocial Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
 
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSocial Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSteven Fisher
 

Más de Steven Fisher (9)

UX - The New Brand Order
UX - The New Brand OrderUX - The New Brand Order
UX - The New Brand Order
 
Naked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economyNaked startups - Lessons from the startup economy
Naked startups - Lessons from the startup economy
 
Grow smartbiz 2010 rules for entrepreneurs
Grow smartbiz 2010   rules for entrepreneursGrow smartbiz 2010   rules for entrepreneurs
Grow smartbiz 2010 rules for entrepreneurs
 
10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 Edition10 Rules for Killer Business Cards 2010 Edition
10 Rules for Killer Business Cards 2010 Edition
 
Social Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce ExperienceSocial Commerce Camp - Killer Social Commerce Experience
Social Commerce Camp - Killer Social Commerce Experience
 
Rules for Business: 10 Rules For Killer Business Cards-2009 Edition
Rules for Business: 10 Rules For Killer Business Cards-2009 EditionRules for Business: 10 Rules For Killer Business Cards-2009 Edition
Rules for Business: 10 Rules For Killer Business Cards-2009 Edition
 
Social Media For Business Part 3 Social Bookmarks And News
Social Media For Business Part 3 Social Bookmarks And NewsSocial Media For Business Part 3 Social Bookmarks And News
Social Media For Business Part 3 Social Bookmarks And News
 
Social Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSocial Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of Twitter
 
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSocial Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media Basics
 

Último

A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 

Último (20)

A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 

Building great UX into products

  • 1. Building Great User Experiences Into Your Products ProductCamp DC 2010
  • 2. Who the heck is this dude? **Actor Fisher Stevens and Professional Snowboarder Steve Fisher beat me. My Personal Site: http://www.ThatStevenFisher.com Based in Northern Virginia 15+ Years in Product Management, Marketing and User Experience Products/Projects: Network Solutions, Appsolve, VISA, Sybase, Slipstream Air, Federated Power Steven Fisher (#3 out of 546 Steven Fisher’s on the Web**) This Presentation: http://www.slideshare.net/stevenfisher Writer at SolutionsArePower.com and GrowSmartBusiness.com
  • 3. Building Great User Experiences Into Your Products ProductCamp DC 2010
  • 4. “ User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.” User Experience Network (www.usnet.org) User Experience Defined
  • 5. A Great User Experience Creates a Solid Foundation for Your Product. Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  • 6. User Experiences are Comprised of These Four Cornerstones. So are Products.
  • 7. Listen to a guy named Jesse James. Call on the Five Elements. Five Elements of User Experience. Created by Jesse James Garrett. Source: JJG.net
  • 8. “ There is a fundamental difference between how the product should be used and how people really use it.”
  • 9. Users Come in All Shapes and Sizes. Source: http://piras.blogautore.espresso.repubblica.it/files/2010/03/refaceme-southpark-01.jpg
  • 10. Users are Not Sheep. But A Great User Experience Is a Shepherd.
  • 11. Don’t Assume What Your Customers Want. Ask them.
  • 12. Don’t Just Create a Product. Create an Experience. Coca-Cola Multi-Media Vending Machine. Created by Sapient. Source: CargoCollective.com
  • 13. People and Penguins Are Social Beings. Your Products Should Be As Well. Penguins: http://www.plantcph.dk/
  • 14. Employ a Narrative Approach
  • 15. Test Your Product in the Wild… It Provides Powerful Insight to Achieve Your Goals.
  • 16. As You Evolve Your Product, Listen to Customers So You Don’t Head in the Wrong Direction.
  • 17. Hire Product “Presidents” not Product “Managers”.
  • 18. 1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acumen 5.) Love for Products of All Types 6.) Eye for Details 7.) Skills to Do the Routine Stuff When Needed Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html Seven Shared Traits of Great UX Designers and Product Managers: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  • 20.
  • 21.  

Notas del editor

  1. Product managers feel as though they should be responsible since they manage the product, but user experience professionals feel as though they should be responsible since they spend time researching user needs and interacting directly with customers and users.
  2. All user experiences are comprised of four cornerstones. So are products.
  3. Product managers feel as though they should be responsible since they manage the product, but user experience professionals feel as though they should be responsible since they spend time researching user needs and interacting directly with customers and users.
  4. Seven Shared Traits of Great UX Designers and Product Managers: 1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acumen 5.) Love for Products of All Types 6.) Eye for Details 7.) Skills to Do the Routine Stuff When Needed Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  5. All user experiences are comprised of four cornerstones. So are products.
  6. Surface brings everything together visually: What will the finished product look like? Skeleton makes structure concrete: What components will enable people to use the site? Structure gives shape to scope: How will the pieces of the site fit together and behave? Scope transforms strategy into requirements: What features will the site need to include? Strategy is where it all begins: What do we want to get out of the site? What do our users want?
  7. There is a fundamental difference between what the product should do and how it should do it.
  8. Users Come in All Shapes and Sizes.
  9. Users Are Not Sheep.
  10. All products are comprised of four cornerstones.
  11. First of its kind 46" touch screen vending machine. Current platform (150 units currently in Simon Malls throughout America) developed for generating ad revenue. Users can view 360° views of Coca-Cola products all within an immersive individually branded experience. Bubbles. Creaft and Experience Vision.
  12. A/B Testing
  13. Description : Promotes personal recommendations and referrals within online social circles, often rewarding referrers for their efforts.  Sometimes integrated in social shopping portals (e.g. Kaboodle, This Next) that bundle ratings and reviews and social shopping tools.  The recommendations and referrals toolset includes Share With Your Network:  (social bookmarking) Recommended products, deals and tips are bookmarked and syndicated to friends, fans and followers Referral Programs : Rewarding customers and partners for referring new customers (e.g. Vente-Privée, Gilt, Amazon Affiliates) Social Recommendations : Personal shopping recommendations based on profile similarities to other customers (e.g. Apple Genius Recommendations, Amazon Recommendations, Netflix Cinematch, Honk) Review : Whereas ratings and reviews are usually visible to all, recommendations and referrals are personalised endorsements designed to realise the referral value of customers and advocates.  Often take the form of  online versions of traditional customer-get-customer referral-rewards programs (e.g. Sky Introduce a Friend) but can also use syndication tool via Twitter and Facebook to share recommendations with friends, fans and followers.  For example, fashion label Juicy Couture increased conversion rates by 162% using CreateTheGroup’s recommendations and referrals social software. Powered primarily by SI heuristics of liking, scarcity (of information) and reciprocity.  Innovations include social recommender systems (e.g. Stylefeeder, Honk) that automate personal recommendations based on algorithms comparing similarities between customer purchasing histories and profiles. Solutions Providers : Facebook Connect, PowerReviews Social Megaphone, CreateTheGroup Social Software Tags : Share With Your Network (SWYN), social bookmarking, Referral Programs, Vente-Privée, Gilt, Amazon Affiliates, Social Recommendations, Apple Genius, Amazon Recommendations, Netflix Cinematch, Facebook Connect, PowerReviews Social Megaphone, Stylefeeder, Twitter, Honk, CreateTheGroup, Juicy Couture., Kaboodle, ThisNext. Bottom Line : If what you sell is really worth recommending, recommendations and referrals should be top of the social commerce list.
  14. Hire Product “Presidents” not Product “Managers”. As presidents, product managers hold responsibility for the overall success of the product, including the user experience. For technology products, the user experience is a significant part of the success of the product. Product management (PM), though, also must ensure that all aspects of the product come together, including sale of the product, technology, legal, business model, positioning, branding, and marketing of the product. To succeed, product managers need to act like leaders, not dictators, with support from cabinet members. Where a president will work with officials responsible for defense, transportation, and agriculture, product managers’ cabinets consist of stakeholders responsible for marketing, technology, finance, and other areas. Rather than by a vote-driven democracy, product managers are held accountable by their users and customers, demonstrated by revenue, profit, usage, and other market-driven metrics.
  15. Seven Shared Traits of Great UX Designers and Product Managers: 1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acumen 5.) Love for Products of All Types 6.) Eye for Details 7.) Skills to Do the Routine Stuff When Needed Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  16. Include guy raising hand