17. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
18. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
19. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
20. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
• 1M pet owners organized in channels on:
21.
22. • Social Media • Image Searching
• Humor • Adoption
• Photo Sharing • Information
• Blogs • Mobile
• Coupon Delivery • Video
It’s about us taking your brand to where
the conversations are taking place.
41. The traditional network approach:
• 50M Rich Media Banners
• 3M HP/NL Impressions
Brand • Email collection for crm
• Offsite Coupon for Redemption
• Micro-Site
Delivered across 20 sites: $180,000
42. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
Brand
43. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
Brand
44. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 5M Homepage Takeover Impressions
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
45. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 5M Homepage Takeover Impressions
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
46. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
47. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
48. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
49. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• Coupon for Download
• Twitter/Facebook Strategy
50. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• 10k Coupons Delivered
• Twitter/Facebook Strategy
51. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• 10k Coupons Delivered
• 100k Tweets/Facebook Posts
52.
53.
54.
55.
56.
57.
58. • Febreze = Pet Adoption
• 3M Uniques saw Ad creative
• 700,000 Virtual Gifts given
• 300,000 Pet pages with Febreze Branding
• 30,000 people joined group / crm
• 2,000,000 Emails sent
59. Making social media and digital media work is all
about rewarding and measuring directed behaviors:
60. Making social media and digital media work is all
about rewarding and measuring directed behaviors:
• Tweets /Re-Tweets
• Facebook Wall Posts
• Forum Posts
• Uploading Images
• Watching YouTube videos
• Checking in with FourSquare
• And any other trackable action online
Ultimately, it’s about location based coupon delivery.
70. FourSquare check-ins
*Any FourSquare location
*Time-boxed (set start & stop times for rewards)
YouTube video favorite & comment
*View and favorite or comment upon any video on
YouTube
*Time-boxed (set start & stop times for rewards)
*View video on YouTube or via embedded player
Visiting your Brand site
Visiting your Retail partners site
71. Weekly winner from Mission: Chuck Me Out
picture of self with prize pack as Facebook profile image
What if this were a picture of a happy
customer, holding a bag of newly purchased
Pet food, in front of a geo-targeted Petco,
having used a coupon we just delivered to his
iphone?