A recent presentation made at the 2013 IABC World Conference in NYC on radical changes taking place in the communications space

1. MEDIA REVOLUTION
Steven Schnoll
Managing Director
Schnoll Media Consulting
New Providence, NJ USA

2. What are these?

3. A New Day is Dawning

4. Reality Check
The communications industry is
moving away from an analog print
centric reactive market where
content was only in one direction.
Now we live in a proactive cross-
media digital value creation model.
People no longer just want to read
but want to be involved and
contribute to the mix.

5. The media science of the
future of which gives
voice to everyone can be
summed up in one word
CONTENT

6. Statement
In a world where information travels
at the speed of the Internet and
social media, one can shape
reputations in minutes. Effective
communications is essential to every
type of enterprise no matter how big
or small.
WE NOW LIVE in a DEMOCRATICALY
DRIVEN MEDIA REVOLUTION

7. Key Revolutionary
Leaders
 Amazon
 Apple
 Facebook
 Google
 YouTube

8. The Big Question
What impact does the digital
technology revolution have on the
methods we use to interactively
communicate in our job?

9. Some Interesting Technologies
Big Data and Analytics
Social Media
Smartphones and Tablets
Apps
RFID Tags
QR Codes
Cloud
Near Field Communications
DAM/MAM/CAM
Augmented Reality

10.  Understanding customer
requirements
 Profiling
 Creating a relevant message
 The compelling offer
 Building an innovative target
marketing approach using data
 Designing an attractive unified
campaign
Database Management

11. Data analytics (DA) is the science of examining
raw data with the purpose of drawing conclusions
about that information. Data analytics is used in
many industries to allow companies and
organization to make better business decisions.
Data analytics is distinguished from data mining
by the scope, purpose and focus of the analysis.
Data miners sort through huge data sets using
sophisticated software to identify undiscovered
patterns and establish hidden relationships. Data
analytics focuses on inference, the process of
deriving a conclusion based solely on what is
already known by the researcher
Resource; Whatis.com
Data Analytics/ Mining

12. Database Target
Marketing
Tailored target marketing
communicated to a specific
researched entity or person based on
historical demographic data with a
relevant compelling message.

13. Social Media

15. Mobile – the Shot Heard
Round the World

16. Smartphones

17. Mobile – the Shot Heard
Round the World
Mobile continues to see fast paced
growth in all categories whether
mobile commerce, mobile
advertising, or mobile
development. Considering the
market penetration of
smartphones, this should come as
no surprise to most.

19. Tablets

21. Today’s highly mobile
multi-channel world
makes it hard for a
company to be deaf
to the roar of change

22. Apps

23. Apps
• Enterprise
• Information
• Education
• Simulation
• Recreation
• Development
• Media

24. Radio Frequency Identification tags are simply
an auto-identification system that can read,
interpret and communicate specific object
information stored in a microchip via radio
waves.
RFID Definition

25. RFID

26. QR Codes/ Visual Search

27. • Public
• Private
• Hybrid
The Cloud

28. Cloud Computing
The broad base definition is simple, cloud computing
delivers a hosted service via the Internet and the name
was inspired from the use of a cloud symbol to illustrate
the flow of this Internet based delivery system in
corporate organization flowcharts.

29. Near Field Communications

30. DAM/MAM/CAM

31. Augmented Reality
Augmented reality (AR) is a live, direct or indirect, view of a
physical, real-world environment whose elements are
augmented by computer-generated sensory input such as
sound, video, graphics or GPS data. It is related to a more
general concept called mediated reality, in which a view of
reality is modified (possibly even diminished rather than
augmented) by a computer. As a result, the technology
functions by enhancing one’s current perception of reality. By
contrast, virtual reality replaces the real world with a
simulated one. Augmentation is conventionally in real-time
and in semantic context with environmental elements, such
as sports scores on TV during a match. With the help of
advanced AR technology (e.g. adding computer vision and
object recognition) the information about the surrounding
real world of the user becomes interactive and digitally
manipulable. Artificial information about the environment
and its objects can be overlaid on the real world.

32. Augmented Reality - Lego

33. Augmented reality

34. The Challenge
With all this said about new
technologies that are changing the
way we communicate, the
implementation methods have been
woefully underdeveloped. Making it
happen effectively, however, needs to
be a core competence of
communication managers and not
something that they can pass off to
others.

35. “Anything-Anytime-
Anywhere”
“We will be constantly connected to a
global Internet community via flexible,
incredibly capable gadgets with ubiquitous
access to data.”
Brian Chen in his book ALWAYS ON

36. Your Job

37. Value proposition
As much as we love our traditional
methods to communicate, tomorrow will
bring new disruptive revolutionary
computing technologies that will demand
new capabilities. We are in a period of
creative destruction where new innovations
replace something older or more
established that isn’t working anymore.
Be Alert and Prepared!
Be a part of the MEDIA REVOLUTION!

38. Over 600 years ago one
man had a vision to
revolutionized the way
people communicated
information. Today, that
vision has radically
changed to a form of
communication which is
easier to use and
cheaper to produce.

39. www.schnollmedia.com
“An idea that is developed and put into action is
more important than an idea that exists only as an
idea”
~Budda