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Social for SEO
                              Steve Overton
                              Pre Sales and SEO Manager
                              Searchmetrics (Northern Europe)




© 2011 All Rights Reserved.
Searchmetrics

      Best known for insights into
                                             Google Panda update impact

                                             Google Freshness update

                                             SEO Visibility charts




© 2011 All Rights Reserved.              2
Impact of Social on SEO




© 2011 All Rights Reserved.               3
Impact of Social on SEO

      Social visibility tools will change our target demographic …




© 2011 All Rights Reserved.                        4
Will social signals impact SEO




© 2011 All Rights Reserved.                 5
Google – Webmaster Tools FAQ



                                                        “+1's from friends and
                                                        contacts can be a
                                                        useful signal to
                                                        Google when
                                                        determining the
                                                        relevance of your
                                                        page to a user’s
                                                        query.”




© 2011 All Rights Reserved.                    6
When will social signals be incorporated in algorithms ?




                                                           • “Yes we do…..Primarily in
                                                             Google real time search
                                                             …… More broadly within
                                                             web search as well.”

                                                           • Quality not Quantity

                                                           • Focus on Authority




© 2011 All Rights Reserved.                      7
“tweets and Facebook Likes do
                              indeed positively affect a URL’s
                              ranking in search results on Bing.”
                                                      mashable.com 9.9.11




© 2011 All Rights Reserved.                     8
What will the impact be ?
                                • Correlation or Causation

                                • Improved rankings

                                • Link Building




© 2011 All Rights Reserved.                       9
When will social signals be incorporated ….

   Now …. Google Freshness update

                                                             Mike King/Rand Fishkin
                                                              observed some SERP results
                                                              for sub-pages listed RSS type
                                                              results.
                                                             Speculated that these results
                                                              did not match RSS feed
                                                              directly and maybe
                                                              incorporated Feedburner or
                                                              Google +1 signals




© 2011 All Rights Reserved.                       10
Example #2




© 2011 All Rights Reserved.        11
Link building using Social content

      Does it work ?




                              250


                              200


                              150


                              100


                              50


                                0
                                    Jul-11   Aug-11   Sep-11    Oct-11
© 2011 All Rights Reserved.                                12
What can be done to scale / maximise
                         opportunity
                              • How to identify content that drives social engagement




© 2011 All Rights Reserved.                            13
How to scale / maximise social for seo

      The product pitch ….




© 2011 All Rights Reserved.                       14
Visit the booth for a demonstration


                                       Thank You




© 2011 All Rights Reserved.                    15

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Social for seo

  • 1. Social for SEO Steve Overton Pre Sales and SEO Manager Searchmetrics (Northern Europe) © 2011 All Rights Reserved.
  • 2. Searchmetrics  Best known for insights into Google Panda update impact Google Freshness update SEO Visibility charts © 2011 All Rights Reserved. 2
  • 3. Impact of Social on SEO © 2011 All Rights Reserved. 3
  • 4. Impact of Social on SEO  Social visibility tools will change our target demographic … © 2011 All Rights Reserved. 4
  • 5. Will social signals impact SEO © 2011 All Rights Reserved. 5
  • 6. Google – Webmaster Tools FAQ “+1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.” © 2011 All Rights Reserved. 6
  • 7. When will social signals be incorporated in algorithms ? • “Yes we do…..Primarily in Google real time search …… More broadly within web search as well.” • Quality not Quantity • Focus on Authority © 2011 All Rights Reserved. 7
  • 8. “tweets and Facebook Likes do indeed positively affect a URL’s ranking in search results on Bing.” mashable.com 9.9.11 © 2011 All Rights Reserved. 8
  • 9. What will the impact be ? • Correlation or Causation • Improved rankings • Link Building © 2011 All Rights Reserved. 9
  • 10. When will social signals be incorporated …. Now …. Google Freshness update  Mike King/Rand Fishkin observed some SERP results for sub-pages listed RSS type results.  Speculated that these results did not match RSS feed directly and maybe incorporated Feedburner or Google +1 signals © 2011 All Rights Reserved. 10
  • 11. Example #2 © 2011 All Rights Reserved. 11
  • 12. Link building using Social content  Does it work ? 250 200 150 100 50 0 Jul-11 Aug-11 Sep-11 Oct-11 © 2011 All Rights Reserved. 12
  • 13. What can be done to scale / maximise opportunity • How to identify content that drives social engagement © 2011 All Rights Reserved. 13
  • 14. How to scale / maximise social for seo  The product pitch …. © 2011 All Rights Reserved. 14
  • 15. Visit the booth for a demonstration Thank You © 2011 All Rights Reserved. 15