When NOT to Follow User-Centered Design Techniques
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This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Speakers: Anthony Andre, Interface Analysis Associates; Jay Elkerton, Emerson Process Management; Steve Portigal, Portigal Consulting; Cordell Ratzlaff, Cisco; Dan Saffer, Kicker Studio; Dan Rosenberg, SAP
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When NOT to Follow User-Centered Design Techniques
- 1. Steve Portigal @steveportigal 1 Steve Portigal www.portigal.com
- 2. When Not to Follow User-Centered Design Techniques 2 Steve Portigal www.portigal.com
- 3. Riffing on the topic, to feed into the discussion 3 Steve Portigal www.portigal.com
- 4. Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves 4 Steve Portigal www.portigal.com
- 5. Any Sufficiently Advanced Technology… 5 Steve Portigal www.portigal.com
- 6. Any Sufficiently Advanced Technology… 6 Steve Portigal www.portigal.com
- 7. Which is “not user centered” 7 ? Steve Portigal www.portigal.com
- 8. Building what you (and your friends?) want 8 Steve Portigal www.portigal.com
- 9. Building from within your community 9 Steve Portigal www.portigal.com
- 10. Implement every feature customers ask for 10 Steve Portigal www.portigal.com
- 11. Implement a feature that improves your product 11 Steve Portigal www.portigal.com
- 12. Naïve ignorance of users 12 Steve Portigal www.portigal.com
- 13. Willful ignorance of users 13 Steve Portigal www.portigal.com
- 14. Designing to a strong vision 14 Steve Portigal www.portigal.com
- 15. Young arrogant genius or young arrogant jerk? 15 Steve Portigal www.portigal.com
- 16. Design to change the world 16 Steve Portigal www.portigal.com
- 17. Design to change the world 17 Steve Portigal www.portigal.com
- 18. Design for discomfort 18 Steve Portigal www.portigal.com
- 19. Design to f*** people up 19 Steve Portigal www.portigal.com
- 20. Design to really f*** people up 20 Steve Portigal www.portigal.com
- 21. Design to the test 21 Steve Portigal www.portigal.com
- 22. Follow the money (“P&L-centered”) 22 Steve Portigal www.portigal.com
- 23. Design with Intent 23 Steve Portigal www.portigal.com
- 24. Towards a pattern library? 24 Steve Portigal www.portigal.com
- 25. Keeping the user in mind? 25 Steve Portigal www.portigal.com
- 26. Keeping the user’s interests in mind? 26 Steve Portigal www.portigal.com
- 27. Thank You! @steveportigal Portigal Consulting steve@portigal.com www.portigal.com 27415-894-2001 Steve Portigal www.portigal.com