Visit us at http://www.smartshoot.com/ ***** Want a clever way to double your response rate on social media? How did Groupon receive press for a video shot on a webcam with no audio? If you're running out of ideas on how you can capitalize on the video marketing trend, then look no further. Here are 5 clever ways businesses are using video to engage with their audiences and grow their traffic. Read full blog post here: http://socialmediatoday.com/stevepyoung/1435526/5-clever-ways-your-business-can-use-video-drive-traffic ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc Facebook: https://www.facebook.com/SmartShootInc YouTube: http://www.youtube.com/smartshoot

1. 5 Creative Ways
To Drive Traffic Using Video

2. Are you using video?

3. No?
Then join the party!

5. 87% of online marketers
use video content.
- Outbrain

6. Here are 5 creative ways
YOU can use video
to drive traffic

7. Video Twitter Replies1

9. UNEXPECTED
To stand out on social media, you have to do the

10. It's really important to keep
social media visual and that
doesn't always mean just posting
product photos.
“
- Jen Rubio, Social Media Manager @ Warby Parker

11. Create a Parody2

13. CAPITALIZE
on an already viral theme

14. Comedy is the most popular
form of online video content
among all viewers.
“
- BURST MEDIA

15. Unsubscribe Video3

17. GET PRESS
for an unsubscribe video?

18. “Mike Arrington on Groupon's
Unsubscribe Effect”
“Groupon's Unsubscribe Page Is
Awesome -- But Brutal”
“Check Out What Happened When I
Unsubscribed From Groupon’s Emails”

19. Whiteboard Video4

21. ENGAGING
Fantastic for keeping long-form videos

22. http://bit.ly/whiteboard-diy
Create Your Own

23. Targeted Testimonials5

27. AUDIENCES
Create different videos for each one of your

28. We like people who are
similar to us.
“
- Robert Cialdini, Influence: The Psychology of Persuasion

29. One researcher found that customers
were more likely to buy insurance
when the salesperson was like them in
age, religion, politics, and cigarette-
smoking habits.
“
- Robert Cialdini, Influence: The Psychology of Persuasion

30. Video Twitter Replies1
Create a Parody2
Unsubscribe Video3
Whiteboard Video4
Targeted Testimonials5

31. What will you create?

32. We can help…

33. Let your creativity run wild!

34. GET STUNNING
VIDEOS & PHOTOS
Let’s get creative!
See why over 50,000 businesses use SmartShoot

35. Steve P. Young
Director of Product Marketing
Twitter: @stevepyoung
Email: steve.young@smartshoot.com
Website: www.smartshoot.com
Thank you