1. 30 Day Playbook for Social Media
Steve Urquhart, T21 Solutions

3. Week 0: "Huddle Up"

4. Huddle Up
Draft your team
Know your fans (audiences)
Have a game plan

5. You have a
LoT of options
...

6. Engagement 101
Leverage: best practices and resources
Link: content and strategy to your
goals, audiences
Access: tools and resources to validate your
social media efforts

7. L.I.S.T.E.N.

8. Facebook
Strategy: Build a social media community to help
our workforce succeed.
Share: Career strategies, success
stories, resources and ideas.
Benefits:
Helps job seekers
Promote services
Thought leadership

9. Twitter
• Strategy: Provide timely resources and leads to
the local workforce community.
• Share: Job leads, time-sensitive info, tips and
tricks.
• Benefits:
• Short and timely
• Widely shared
• Links other platforms

10. YouTube
• Strategy: Visually tell our story through the eyes
of our customers and stakeholders.
• Share: Workshop "vignettes," success
stories, case studies, other multimedia.
• Benefits:
• Leverage Google SEO
• TV, web, mobile access
• Appeals to broad audience

11. Week 1: "First & 10"

12. Starting Line Up

18. First & Ten
Recycle and repurpose content
Resume writing tips
Career guides
Workshops and seminars
Program guidelines

19. Week 2: "Post Route"

20. Engage Your Audience
This is not a one-way channel
Ask and answer questions
Encourage participation
Tell your story

21. Frequency?
Facebook - 1x/day
Twitter - 3x/day
Blog - 1x/week
YouTube - 3x/month

22. Blog articles
Webinars (and
transcripts)
Case studies
Videos
"How-to" guides

23. Week 3: "Special Teams"

24. Special Teams ...

25. Week 4: "Goal Line"

28. Time Commitment?

29. Community Manager
• Sponge
• Cheerleader
• Traffic cop
• Concierge
• Gardener (curator)
blog.getsatisfaction.com

30. Closing Thoughts
DO listen • DON'T mix personal and
business posts
DO be authentic
• DON'T get baited
DO be consistent
• DON'T share non-public
DO be gracious information

31. Know Your Audience(s)

32. Q&A

33. Want to Learn More?
Mashable
Social Media Examiner
The Next Web
HubSpot
Social Media Today

34. Thank you!
steve@t21solutions.com
30dayplaybook.wordpress.com