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Why UX Makes A Difference

                         Steve Zehngut
                        Zeek Interactive

                            @zengy




Thursday, July 19, 12
UI, UX & Usability




Thursday, July 19, 12
From Wikipedia:

           User Interface - The aggregate of means
           by which users interact with the system
           (e.g., all the means of input and output)




Thursday, July 19, 12
From Wikipedia:

           User Experience - The architecture and
           interaction models that impact a user's
           perception of a device or system (“all
           aspects of the user’s interaction with the
           product”).



Thursday, July 19, 12
“So it seems like UI would deal with the
             ‘how’ of creating an interface
             (implementing shiny controls, that sort
             of thing) and UX would deal with the
             ‘why’ (creating a good experience for
             the user).”
             Source: http://ux.stackexchange.com/questions/7174/difference-between-ui-and-ux




Thursday, July 19, 12
From Wikipedia:

           Web usability is an approach to make
           web sites easy to use for an end-user,
           without the requirement that any
           specialized training be undertaken.




Thursday, July 19, 12
Thursday, July 19, 12
Jakob Nielsen
                        http://useit.com




Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Questions To Ask




Thursday, July 19, 12
Who is the audience?




Thursday, July 19, 12
What are the goals of the site?
                        Traffic? Uniques? Length of Stay?




Thursday, July 19, 12
Is it intuitive?




Thursday, July 19, 12
How fast does it load?




Thursday, July 19, 12
Can I navigate easily?




Thursday, July 19, 12
Can I read the text?




Thursday, July 19, 12
Does it work on mobile?




Thursday, July 19, 12
Where does my eye land?




Thursday, July 19, 12
Common Mistakes




Thursday, July 19, 12
Inconsistent Layout




Thursday, July 19, 12
Inconsistent Fonts




Thursday, July 19, 12
Inconsistent Navigation




Thursday, July 19, 12
Poor Color Contrast




Thursday, July 19, 12
Too Many Colors




Thursday, July 19, 12
No Clear CTAs
                        (Calls To Action)




Thursday, July 19, 12
Deviating From the
                        Familiar Browser Interface




Thursday, July 19, 12
404 Errors




Thursday, July 19, 12
Site Samples




Thursday, July 19, 12
Toastmasters
                        http://toastmasters.org




Thursday, July 19, 12
Mike Ferry
                        http://mikeferry.com




Thursday, July 19, 12
Coming Out Support
                        http://comingoutsupport.com




Thursday, July 19, 12
Essence Expressions
                        http://essenceexpressions.com




Thursday, July 19, 12
Catholic Radio Dramas
                        http://catholicradiodramas.com




Thursday, July 19, 12
Web King
                        http://webking.com




Thursday, July 19, 12
Books




Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
Thursday, July 19, 12
What Can You Do Differently?




Thursday, July 19, 12
Ask questions.




Thursday, July 19, 12
Listen.




Thursday, July 19, 12
Be open to criticism.




Thursday, July 19, 12
Beta Test.




Thursday, July 19, 12
Revise and refine.




Thursday, July 19, 12
Steve Zehngut
                            steve@zeek.com

                        http://facebook.com/zengy
                              Twitter: @zengy




Thursday, July 19, 12

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Why UX Makes A Difference