The document discusses strategies for getting stakeholders engaged with social media marketing (#SSMM). It recommends five approaches: 1) scare them by highlighting how others are already participating, 2) delight them with optimized search results, 3) impress them with relevant statistics, 4) save them money by demonstrating analytics and insights, and 5) meet them in person while enjoying food. The key is to understand metrics, agree on what to measure, and put strategies in an accessible framework.