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Personal and Business Branding using Social Media

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Patsy Stewart
Patsy Stewart

Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.

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Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a digital footprint? ,[object Object],[object Object],[object Object],[object Object]
1. Assess your digital footprint ,[object Object],[object Object],[object Object],[object Object]
2. Identify your expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Define your plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Create your brand ,[object Object],[object Object],[object Object],[object Object]
What is a “personal brand”? ,[object Object],[object Object]
What is a “business brand”? ,[object Object],[object Object]
What establishes a brand? ,[object Object],[object Object],[object Object]
Your personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
Your products and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
What makes you unique? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object]
Create your profiles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interacting with others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
Types of interactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
The impressions you make ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Implement your plan ,[object Object],[object Object]
6. Assess your results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Tweak your plan ,[object Object],[object Object]
What’s next? ,[object Object],[object Object],[object Object]
About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com .  @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

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Personal and Business Branding using Social Media

  • 1. Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
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  • 28. About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com .  @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

Notas del editor

  1. Introduction by Charlotte.
  2. Patsy.
  3. Patsy.
  4. Patsy.
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  8. Janeson.
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  13. Patsy. Backgrounds Templates Props (Mickey’s hat) Emoticons Signature files
  14. Janeson. Briefly discuss search engine optimization.
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  20. Janeson. Positive: Supportive, compliments. Negative: Sarcasm, complaints, personal attacks. Constructive, respectful disagreement is fine. Beware of discussing politics, religion, or even sports!
  21. Patsy. Remember: conversations , not campaigns
  22. Janeson. Surveys Contests Customer service Referrals
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  27. Patsy.