Cloud computing allows shared computing resources and software to be accessed over the internet on demand. Software as a Service (SaaS) delivers software applications over the internet through a subscription model. SaaS and cloud computing provide advantages like lower costs, reduced software costs through economies of scale, operational expense instead of capital investment, instant software updates managed by vendors, increased data reliability through vendor redundancy, and scalability to rent only what is needed. Adobe Scene7 is a cross-media publishing platform that integrates with existing workflows to enable web-to-print solutions and centralized brand control through template publishing across channels.

1. SaaS and the Cloud

2. Panel Jeffrey Stewart Partner, CTO Trekk Cross-Media Andrew Simmons VP Business Development The Social Print Experiment Wayne Sadlowski Worldwide Channel Manager Adobe Scene7

3. What is Cloud Computing? Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}

4. Software as a Service (SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}

5. Advantages Lower Workstation Costs You need less capacity and performance Reduced Software Cost Typical services providers have scale you do not Operational expense vs. capital investment Instant software updates Your IT staff does worry about update cycles Increased data reliability Vendors typically have superb redundancy built in Device independence Mobile workers can have access from many locations Scalability You rent what you need

7. Communication Technology Voice, Messages, Data, Content Suppliers Verizon, AT&T, Facebook, Google,etc Skill Reading; Writing; Computing and ICT Literacy; Career and learning self-reliance

8. Collaboration Technology File Sharing, Screen Sharing, Remote Presence, Wiki Suppliers Microsoft, Cisco, Adobe Skills Reading; Writing, Arithmetic; Collaboration, teamwork, and leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy

9. Coordination Technology ERP, SFA, PM Suppliers SAP, Intuit, Adobe Skills Writing, Arithmetic; Critical thinking and problem solving; Collaboration, teamwork, and leadership

10. Control Technology Requirement, Production Management, Version Control, Deployment Management, Measurement, Reporting Suppliers Microsoft, IBM, Google, Amazon Skills Arithmetic; Creativity and innovation; Computing and ICT literacy; Career and learning self-reliance

11. SocialPrintExperiment.com

12. Introducing Adobe Scene7 12

13. 13 Adobe Scene7 Introduction

14. 14 Scene7 Solutions Create Great Experiences…

15. Adobe Scene7 Cross-Media Publishing Workflow Seamlessly integrates with existing systems and workflow 15

17. Design template & tag variables (inline text, images, graphics) in Adobe CS desktop apps (ID, AI, PS)

18. Upload of native files from within CS desktop app

19. Refine, preview variables, publish for custom URL

20. Custom end-user application API and framework, output to print (PDF) or web (SWF, image)

22. QVC: Increased click-thru up to 2x vs control group

23. Shop.org: Email & print campaign increased registrations 200%16 Examples

25. Centralized, brand control through approved, easily published templates & other assets

28. Increased flexibility with template design, using Photoshop, InDesign, or Illustrator

29. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)

30. Leverage Flash, Flex, AIR technologies to deliver engaging user experiences

31. Maintain content fidelity from desktop design to published output

32. 18 Q&A