Visit http://stilettomediagroup.com/bookstore to purchase the entire e-book. Did you know that 15% of all commerce handled in the U.S. in 2007 was done online*? That’s over 3 billion dollars! And this number is increasing every year. As a small business I’m sure you would love to get a piece of that pie. Well, you can, if you successfully brand your company online. There are a lot of websites on the Internet today, and setting your company apart from everyone else is the key to the treasure chest. The shining light in all of this, is that you no longer have to be a huge corporation to get a piece of the pie; you only need a bit of ingenuity. Use the tips, tricks and tidbits in this ebook to push your company to the front of the e-line for your industry! Visit http://stilettomediagroup.com/bookstore to purchase the entire e-book.

1. Branding Your
Company Online
50 Tips, Tricks and Tidbits

2. Branding Your
Company Online
50 Tips, Tricks and Tidbits
Written by: Jessica Davis
Published by: Stiletto Media Group

3. © 2010 Stiletto Media Group. All rights reserved. No part of this document or the related files may be reproduced or transmitted
in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the publisher.
The publisher and author has used its best efforts in preparing this ebook, and the information provided herein is provided “as is.”
Stiletto Media Group makes no representation or warranties with respect to the accuracy or completeness of the contents of
this ebook and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no
event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential,
or other damages.
This book identifies product names and serves known to be trademarks, registered trademarks or service marks of their respective
holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered
trademarks, or service marks have been appropriately capitalized, although Stiletto Media Group cannot attest to the accuracy of this
information. Use of a term in this ebook should not be regarded as affecting the validity of any trademark, registered trademark or
service mark. Stiletto Media Group is not associated with any product or vendor mentioned in this book.

4. This book is dedicated to all of the Small Businesses out there
trying to make it beside the big guys.

5. Introduction
Did you know that 15% of all commerce handled in the U.S. in 2007 was
done online*? That’s over 3 billion dollars! And this number is increasing
every year. As a small business I’m sure you would love to get a piece of that
pie. Well, you can, if you successfully brand your company online.
There are a lot of websites on the Internet today, and setting your company
apart from everyone else is the key to the treasure chest. The shining light in
all of this, is that you no longer have to be a huge corporation to get a piece
of the pie; you only need a bit of ingenuity.
Use the tips, tricks and tidbits in this ebook to push your company to the
front of the e-line for your industry!
*Source: U.S. Census Bureau E-Stats Report, May 28, 2009
Stiletto Media Group 5 Branding Your Company Online eBook

6. Tips, Tricks & Tidbits
1. Get a website
2. Make it Pretty and They Will Come
3. Don’t Make Them Think
4. Cover Privacy
5. Be Transparent
6. Tell Them About Your Company
7. Secure Your Website
8. Build A Mailing List
9. Use Your Mailing List
10. Go Mobile
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7. Tips, Tricks & Tidbits
11. Email Should Match URL
12. Offer Content Feeds
13. Allow Send Page to a Friend
14. Allow Social Bookmarking
15. Be Accessible
16. Offer a Guarantee
17. Offer Affiliate Programs
18. Survey Your Visitors
19. Write Your Way to Expert Status
20. Show Them How It’s Done
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8. Tips, Tricks & Tidbits
21. Answer Questions
22. Fix Issues Immediately
23. Know What Your Competitors Are Doing
24. Keep Them Coming Back
25. Buy It All
26. Stay Consistent
27. Encourage Reviews and Feedback
28. Use All Areas to Sell
29. Use Articles and Bloggers
30. Be Seen Through Social Media
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9. Tips, Tricks & Tidbits
31. Use Your Logo
32. Use Your URL
33. Better Business Bureau
34. Support Charities
35. Host Web Events
36. Incoming Links
37. Paid Search
38. Get Listed in Directories
39. Take Advantage of Viral Marketing
40. Free Giveaways
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10. Tips, Tricks & Tidbits
41. Be a Sponsor
42. Offer Podcasts
43. Stay on Their Minds
44. Newsletters
45. Use Press Releases
46. Partner with Other Companies
47. Use Twitter
48. Comment on Blogs
49. Use Google to the Fullest
50. Don’t Forget Your Signature
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11. Get A Website
The first step in branding your company online is to get a website. It
is imperative that your company be represented on the Internet.
There are numerous services that allow you to create websites from
templates and there are even more web developers out there that can
help you design your website, but here is a list of “must haves” for
your new site:
Domain Name - should be your company’s name or an
iteration of it
User Friendly - make sure that your website is consistent
from page to page and easy to use
Search Engine Friendly - content should be keyword
focused
Provide Contact Information - discussed later
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