Marketing with Social Media Business Pages: Social Media Profiles vs Pages Explore which options work better for your business Developing Social Media Pages Growing in the Social Media Universe Engaging an audience Being there is great, being available is better Social Media Monitoring & measuring Your Social Media Marketing ROI is up to you!

1. Marketing with Social
Media Pages
Class 3: Leveraging Marketing for You & Your
Business presented by
Stirling Morris

2. Reinforce Marketing with Social
Media Pages
Learning Objectives:
● Social Media Profiles vs Social Media Pages
● Creating and Developing Social Media Pages
● Engaging an audience & growing your business
● Social Media Monitoring & measuring tools and
resources
Social Media pages help to
Your Your
integrate your business with your
Business Market
market

3. Profiles vs Pages
Social Media pages project the image of:
● Local Businesses & Places
● Brands or Products
● Company, Institution, or Organization
● Arts, Entertainment, or Sports
In some cases, small businesses must use social media
profiles as pages (Twitter and Pinterest are two examples)

4. Developing Social Media Pages
With so many options, where do we start?
facebook (1 Billion Users)
Twitter (500 Million Users)
Google+ (400 Million Users)
Linkedin (175 Million Users)
Each of these platforms bring something different to the
table to help small businesses grow

5. Quick Tip!
Give a Google +1 or facebook Like under your
page name in addition to your profile

6. Google+ Simplifies Social Media
The ease of use and integration aspects of Google+ make
it the best place to start and will make building other social
media platform pages so much easier
Let's go to
plus.google.com
and get started!

7. Quick Tip!
Most Social Media platforms offer interation with
other platforms; leverage this for online marketing
growth!

8. The Social Media Giant
Easily identified by its brand icon, facebook not only paved
the way for Social Media, it changed our entire perception
of connecting with the world
Let's visit
facebook.com
and change
your online
image

9. Quick Tip!
Social Media Marketing should always backlink to
a business' website
&
A business' website should always contain Social
Media links

10. The Crowd at Linkedin
Linkedin is the Lamborghini of Social Media platforms. It
has a fashionable design and even an optional upgrade for
a fee. Its greatest strength, and, ironically, its weakness, is
that it is seen as the professional social media platform.
Are you
Linkedin?
linkedin.com

11. Quick Tip!
Try a social aggregation tool to monitor
your network & schedule posts!

12. weeting on Twitter
Twitter is an underutilized marketing tool for social media
novices that encourages users to be clear and concise in
their engagement methodologies. In fact, Twitter is such a
powerful tool, that Google+, facebook, and Linkedin all
integrate seamlessly with Twitter.
Let's Tweet!
twitter.com

13. Other Social Media Pages
What are other social media platforms should a
business consider?
foursquare tumblr.
Pinterest YouTube
In Marketing, it's important to be found, but with Social
Media Marketing, it's more important to be available

14. Nurture Your Relationships
● Regular Updates
Relaying all business activities
● Social Sharing
Collaborate often with your Circles & Groups
● Replies & Comments
Stay alert to what your audience is saying
● Likes and +1s
A quick way of showing appreciation
Don't forget the "Social" part of
Social Media Marketing!

15. Social Media Measurement
What metrics should I consider?
○ ROI (Return on Investment)
○ ER (Engagement Rate)
What are some easy-to-use resources?
○ Platform analytics
○ Bookmarking Services
○ Influence Measurement
Supportive Tools & Resources
○ CRMs
○ Inbound marketing software

16. The Takeaway
● Social Media Profiles vs Pages
Explore which options work better for your business
● Developing Social Media Pages
Growing in the Social Media Universe
● Engaging an audience
Being there is great, being available is better
● Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!

17. Looking Ahead . . .
● Class 4: Developing & Integrating an Effective
Marketing Plan
● Class 5: Great Marketing is a Process of Continuous
Improvement

18. What questions do you have for me?