● Social Media Networking vs Social Media Marketing Establish your personal marketing presence first ● Creating and Developing Social Media profiles Develop profiles across the social media universe ● Building & growing an individual-centered network Profile building is a process of continuous improvement ● Social Media Monitoring & measuring tools and resources Your Social Media ROI is up to you!

1. Marketing Your Business
Starts with Marketing You
Class 2: Leveraging Marketing for You &
Your Business
presented by
Stirling Morris

2. Marketing Begins With You
Learning Objectives:
● Social Media Networking vs Social Media Marketing
● Creating and Developing Social Media profiles
● Building & growing an individual-centered network
● Social Media Monitoring & measuring tools and
resources
Ready to take yourself to market?
On your mark . . .
Get set . . .
GO!

3. Social Media Networking
Social Media Networking is about joining the
party and sharing:
● Creative ideas
● Common interests
● Current activities
● Upcoming events
And all from a interpersonal point-of-view

4. Social Media Marketing
Social Media Marketing is
about attracting attention to
gain:
● Online traffic
● Social sharing
● New followers
Social Media Marketing isn't
just about who you're
connected with; it's also about
who your network is connected
with

5. Developing Social Media Profiles
Let's start with these social media platforms and branch out
from there:
facebook (1 Billion Users)
Twitter (500 Million Users)
Google+ (400 Million Users)
Linkedin (175 Million Users)
Why are we starting with these platforms?

6. Quick Tip!
Make it easy for people to identify you; build a
universal profile tagline & profile pic!

7. The Intuitiveness of Google+
Simplifies Social Media
The ease of use and integration aspects of Google+ make
it the best place to start and will make building other social
media platform profiles so much easier
Let's go to
plus.google.com
and get started!

8. Quick Tip!
Most Social Media platforms allow you to reference
(and in some cases, integrate with) other
platforms; leverage this and watch your network
grow!

9. And Now On to the Social Media
Giant that is . . .
Easily identified by its brand icon, facebook not only paved
the way for Social Media, it changed our entire perception
of connecting with the world
Let's visit
facebook.com
and change
your online
image

10. Quick Tip!
Share daily: whether it's a new follow, Like,
status update, or even a scheduled post, there's
rarely an occasion not to spend a few minutes a
day on at least one Social Media platform.

11. The in Crowd at Linkedin
Linkedin is the Lamborghini of Social Media platforms. It
has a fashionable design and even an optional upgrade for
a fee. Its greatest strength, and, ironically, its weakness, is
that it is seen as the professional social media platform.
Are you
Linkedin?
linkedin.com

12. Quick Tip!
Be transparent and you will always find
meaning & success through Social Media

13. Tweeting on Twitter
With its 140 maximum character posts, Twitter is an
underutilized marketing tool for social media novices that
encourages users to be clear and concise in their
engagement methodologies. In fact, Twitter is such a
powerful tool, that Google+, facebook, and Linkedin all
integrate seamlessly with Twitter.
Let's Tweet!
twitter.com

14. Developing Social Media Profiles
What other social media platforms are a good place to start
building and developing profiles?
foursquare StumbleUpon
Pinterest Flickr
tumblr. reddit
YouTube digg

15. Nurture Your Relationships & Watch
Your Network Grow
● Profile Updates
From platform prompts to personal activities
● Posts & Shares
Share & comment in addition to posting updates
● Likes and +1s
A quick way of showing appreciation
● Circle, Follow, and Like
Reaching out to others
● Join & Participate
Don't just join a group - participate!

16. Social Media Measurement
What metrics should I consider?
○ ROI (Return on Investment)
○ ER (Engagement Rate)
What are some easy-to-use resources?
○ Internal Social Media platform analytics
○ Bookmarking Services
○ Influence Measurement
Professional Tools & Resources
○ CRMs
○ Inbound marketing software

17. The
● Social Media Networking vs Social Media Marketing
Establish your personal marketing presence first
● Creating and Developing Social Media profiles
Develop profiles across the social media universe
● Building & growing an individual-centered network
Profile building is a process of continuous improvement
● Social Media Monitoring & measuring tools and
resources
Your Social Media ROI is up to you!

18. Looking Ahead . . .
● Class 3: Reinforcing Marketing with Social Media
Business Pages
● Class 4: Developing & Integrating an Effective
Marketing Plan
● Class 5: Great Marketing is a Process of Continuous
Improvement

19. What questions do you have for me?