In the first episode of our video series on online marketing for your business, we take a trip to Faneuil Hall for a quick explanation of the parallel between physical and virtual real estate and then jump into covering the basics of evaluating your current presence on the web.
2. Evaluate Your Online Presence
• Several free tools can help you evaluate where
your business stands with online listings so you
can work towards improving your presence
• Every listing you complete will increase inbound
links to your website, help more people find your
business and build up your virtual real estate
• Incomplete or inconsistent information can be
harmful to your web presence and search ranking
• Two popular tools we will be exploring today are
Yext&Moz Local