The world is suffering from societal challenges. These can be solved using the power of creativity, entrepreneurship and a proftiable business model

1. 1 Observation Our world is suffering from increasing societal challenges 1

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5. Armoede / kloof arm rijk

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9. 9 Vision Societal challenges can only be solved successfully by using the power of profitable business models 9

10. 10 FIFTEEN - Social Enterprise Restaurant. Founded by Jamie Oliver in 2002. Purpose: empower young people who need a 2nd chance to establish their place in the world. Fifteen London: 100.000 gents a year 2007 turnover 4.000.000 £ 250.000 £ contribution to Foundation 75% of graduates are still chefs source: www.fifteen.net (November 2009)

12. 1 M advertising panels

13. 300 M people reached dailysource: www.jcdecaux.com, Oct 2009 11

17. less traffic jam

18. 2000 kg CO2 reduction per subs. source: www.greenwheels.nl Oct 2009 12

19. Program of Dutch insurer Achmea. Get your drivers license, a car and extra safe driving courses, all in one. Social benefit: most serious accidents involve young drivers. Less accidents and injuries, less insurance claims

20. EcoATM 140 millioncellphonessold in the US in 2007, only 10% wererecycled EcoATM Concept: Customerfeeds ATM old mobile phone, ATM analyses device, assignsvalue, customerreceives store credit, orcandonateamount to charity Business Opportunity ATM: 12 billion dollars is currently in drawers across America in the form of old phones. Source: www.ecoatm.com Oct 2009

21. 15 Observation Consumers are ready for it. 15

22. Eight out of ten people are willing to change their consumption habits if it can help make tomorrow’s world a better place to live (83%) (2009 Edelman goodpurpose study)

23. choosing between two brands of similar quality & price, a social purpose ranks highest (2009 Edelman goodpurpose study)

24. 64% would recommend a brand that supports a good cause (up from 52% last year) (2009 Edelman goodpurpose study)

25. 71% think brands and companies spend too much on advertising and marketing and should put more into good causes – up almost 10 percentage points (2009 Edelman goodpurpose study)

26. 66% of people believes it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business (2009 Edelman goodpurpose study)

27. 21 Observation Good business: An evolution from CSR -> CSM -> CSI 21

28. Better performance? “Sustainability and ethics will be further integrated in the business model rather than as ‘add-ons’ to existing activities. Businesses recognise that demonstrating their accountability will be part of the new ‘licence to operate’…” “The shape of business the next 10 years”, research report CBI, November 2009, www.cbi.org.uk

29. 23 Opportunity Companies can adopt societal challenges and transfer them into sustainable new revenue drivers 23

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31. 25 Mission We transform societal challenges into sustainable & profitable new products, brands and organizations 25

32. 26 Service We identify, create and implement product-market-society (PMS) combinations GM 26

33. 27 Generous Minds 5 P’s Philosophy Professionals Passion Partners Process 27

34. 28 Philosophy We believe in the power of doing good Generosity as the new currency, integrated in our business and daily lives We believe that any societal challenge can be solved successfully by using the power of both creativity and profitable business models 28

35. 29 Professionals Generous Minds is anexclusive diverse group of creatives, business professionals and entrepreneurs We team up with partners that want to make a difference Our Innovation Directors tailor the best team for each project and manage until the phase of success 29

36. 30 Passion We have a passion for brand and product innovations that contribute to both society and the bottom-line We work with corporates, small businesses, governments and NGOs 30

37. 31 Partners We invest in each project, in various forms Our entrepreneurial involvement guarantees a shared focus on real returns 31

38. 32 Process Generous Innovation Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas Generous Opportunity Brand Ambition Generous Brand Positioning Generous Communication Generous Organization

39. 33 Process Generous Innovation Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas We work with a proven process: Circle of Success© evaluation evaluation creation creation Generous Opportunity Brand Ambition Generous Brand Positioning Generous Opportunity implementation implementation realization realization Generous Communication Generous Organization

40. 34 Process Generous Innovation Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas We work with a proven process: Circle of Success© Our network is organized around these 4 phases evaluation evaluation creation creation Generous Opportunity Brand Ambition Generous Brand Positioning Generous Opportunity implementation implementation realization realization Generous Communication Generous Organization

41. 35 More info? Contact us! Ronald Beuk Innovation Director mobile: +31(0)6 51627349 e-mail: ronald@generous-minds.com Stan Vermeulen Innovation Director mobile: +31(0)6 51213683 e-mail: stan@generous-minds.com MarinusNeervoort Innovation Director mobile: +31(0)6 57966666 e-mail: marinus@generous-minds.com 35

42. 36 References 36

43. Boosting Good Business