23. Corporate Web 2.0 and Web 2.0 Differences in Definition Web 2.0 Corporate Web 2.0 Companies CEO goes blogging (fastlane.gmblogs.com) User discuss about content on a companies’ web-page (derstandard.at) Product development Knowledge is derived from a community hosted on a companies webpage for getting an overview on product related opinions of the users Products are presented online enabling user to rate and comment them thus fostering discussion and leading to innovation is embedded in companies’ business processes is embedded in companies’ business models Product presentation companies are strongly interwoven with the web regarding to their business model (they are ‘married’ with the web) (www.flickr.com) (www.netvibes.com) (www.technorati.com) … is a ‘stand alone’