1. 3 Crucial Factors For
Lightinthebox Investors

2. 1) Different Companies, Different Products
VIPShop focuses
exclusively on daily
“flash sales” of 30%
to 70% off name-
brand products.
Dangdang gets 67%
of revenue from
electronic media,
the rest from
merchandise

3. 1) Different Companies, Different Products
• Lightinthebox obtained 29% of its revenue from
apparel sales in 2013.
• The other 71% came from electronics and other
general merchandise

4. 2) Where Business Gets Done
Both Dangdang
and VIPShop
conduct
“substantially all”
of their business
with Chinese
consumers.
All About China

5. 2) Where Business Gets Done
While headquartered in China, Lightinthebox does it’s
business with global customers.
– Europe accounted for 62% of all revenue.
– North American clocked in with 19% of revenue.
– South America provided 9% of revenue.
– All other countries came in with 10% of revenue.

6. 3) Business Momentum
But the most important difference
between Lightinthebox and the others:
It’s growth is slowing down in a major
way.

7. 3) Business Momentum
Dangdang’s Revenue Growth

8. 3) Business Momentum
VIPShop’s Revenue Growth

9. 3) Business Momentum
Lightinthebox Looked Good in Its Prospectus

10. 3) Business Momentum
But Revenue Growth Has Cooled Considerably

11. Before Investing in Lightinthebox…
You need to carefully consider three things:
1. Remember that the company’s business model
is fundamentally different than Dangdang and
VIPShop.
2. Almost all of its customers reside outside China.
3. Revenue growth has come to a standstill, with
only a 27% jump while operating expenses have
increased 47% over the past 12 months.

12. There are better ways to profit from China.
• We quickly forget that American companies have a strong presence
in China.
• Apple is one of those companies.
• Click on our special free report to find out what Apple’s next product
might be.