Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

1. Are Content Strategists the new
Information Architects?
#WIAD #WIADCHI
@estojakovic

2. LETS PLAY.. NAME THAT JOB…

3. Organize content and functionality to develop
organizational models, naming schemes and
navigational hierarchies.
Content Strategist
or
Information Architect
Information Architect
NAVIGATION ARTS

4. Leads a global team responsible for defining and
maintaining LMS Global catalog and associated taxonomy
for access to all content as well as new online free
content suppliers and associated sites. Manages the
activities necessary to maintain and deliver a relevant and
right-sized learning content portfolio for Eaton
Manager, Global Content Strategy
or
Content Strategist
Information Architect
EATON

5. Manages a team of user interface experts providing guidance, coaching and mentoring as
needed.
UX Content Strategy Manager
or
Content Strategist
Bank of the West
Information Architect

6. Strong knowledge of communications and search
technologies, including learning and content
management systems.
Manager, Global Content Strategy
or
Content Strategist
Information Architect
EATON

7. Extensive data governance, policy/process AND
implementation experiences, experience with
conceptual, logical/canonical and physical data
modeling for large data sets.
Content Strategist
Dir Information Architecture
or
Information Architect
GRAINGER

8. Produces a Page Inventory and Facet Map that
catalogs all screens and entities in an experience,
including meta data, display rules, and other
defining characteristics, to support SEO,
copywriting, CMS development, and other design
and development activities.
Content Strategist
Content Strategist
Software Resources
or
Information Architect

9. Recognize the patterns of data needs across
multiple business requirements and determine
how to address these requirements using an
effective and efficient business data architecture.
VP Business Information Architect
or
Content Strategist
Information Architect
CITIBANK

12. “people interact with content,
not information”

13. Content strategy is to copywriting as
information architecture is to design.
-- Rachel Lovinger “Content Strategy: The Philosophy of Data”

14. If Information Architecture is the spatial side
of Information, Content Strategy is the
temporal side of the same coin
-- louis rosenfeld

15. but there are some stats

16. Information Architects
2,700+ US LinkedIn Profiles
Content Strategists
2,300+ US LinkedIn Profiles
Top Employers
1.IBM
2.Razorfish
3.Fidelity Investments
4.SapientNitro
5.Bank of America
Top Employers
1.Razorfish
2.Elsevier
3.Facebook
4.IBM
5.Huge
Industry
1.IT
2.Internet
3.Computer Software
4.Design
5.Financial Services
Industry
1.Marketing
2.Writing/Editing
3.Internet
4.Online Media
5.PR

17. term popularity across web

20. Tipping
Point?

21. So…
are Content Strategists the new
Information Architects?

22. Samantha Dietz
Joe Hass
Hilary Marsh
@awe_sam
@hassgocubs
@hilarymarsh
Information Architect,
Interaction Designer,
Chief Strategist,
Razorfish
Sapient Nitro
Content Company, Inc