Don't Let Big “Buts” Keep You From Growing Your Business Online

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Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business through my website, but..." How often are you "yeah, butting" your business's growth? It's time to stop letting big "buts" get in the way and stop potential sales from falling through the cracks

Empresariales

1
Stoney G deGeyter
DON'T LET BIG “BUTS” KEEP YOU FROM
GROWING YOUR BUSINESS ONLINE
OVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY ASSUMPTIONS THAT
CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS.
?

2
@StoneyDStoney G deGeyter
EVERYONE HAS A “YEAH, BUT…”
Yes
No
But…

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
This is not a “Yeah But!”
EVERYONE HAS A “YEAH, BUT…”

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Nor is this…
EVERYONE HAS A “YEAH, BUT…”

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, I need
SEO…
But nobody is
looking for my
website.

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, social
media is
valuable…
But my customers
aren’t on Twitter.

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, I want
to grow my
business…
But my budget is
tied up in phone
books.

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Yeah, But… I Don’t Want To Grow My Business
EVERYONE HAS A “YEAH, BUT…”
YEAH, BUT…
It’s time to bring your
business up to speed!

9
@StoneyDStoney G deGeyter
YEAH, BUT… I CAN’T AFFORD WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is an investment?
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
What if…
Every $1 you spent
received a $10 return?
Could you afford that?

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start small, then reinvest your success
YEAH, BUT… I CAN’T AFFORD WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s all about priorities
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
Stagnation
Growth

13
@StoneyDStoney G deGeyter
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You have no need to advertise
You don’t need to
network
You’re sick of answering
your phones
You’re not interested in new
business
You’re retiring
You don’t need web marketing when…
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You need web marketing when…
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
You don’t
know if your
advertising is
profitable
You can
only handle
so many
networking
events
You miss the
sound of
your phone
You’re on the
prowl for
new business
You could
always use a
new dollar

16
@StoneyDStoney G deGeyter
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You’re screwed
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
Or maybe not…

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Many local web marketing firms
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
All of which are at least half as good as PPM!

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
See what I did there?
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start with just an hour a day
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

21
@StoneyDStoney G deGeyter
YEAH, BUT… NOBODY COMES TO MY WEBSITE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Not searching or just not finding?
YEAH, BUT… NOBODY COMES TO MY WEBSITE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Your website isn’t a brochure
YEAH, BUT… NOBODY COMES TO MY WEBSITE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s not always about getting sales
YEAH, BUT… NOBODY COMES TO MY WEBSITE
Branding
Authority
Expertise

25
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
How advertising stacks up?
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is very trackable
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Proven return on investment
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

29
@StoneyDStoney G deGeyter
YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Is your nephew doing this…?
YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Or this…?
YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

32
@StoneyDStoney G deGeyter
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Tommy’s wisdom on guarantees
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
“I can get a good look at a T-bone by sticking my head up a bull's
[you-know-what], but I'd rather take a butcher's word for it.”

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a lawyer
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Knowledge Influence Competition

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a doctor
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Health
Diagnose
Mend
Exercise

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being an advertiser
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Prepare Plan
Execute Measure

37
@StoneyDStoney G deGeyter
YEAH, BUT… I ALREADY RANK FOR MY NAME
Joe’s
Plumbing

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
People search for solutions, not brands
YEAH, BUT… I ALREADY RANK FOR MY NAME
Most potential customers don't know your company name… yet!

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You might be seeing personalized results
YEAH, BUT… I ALREADY RANK FOR MY NAME
Search &
Browse
History
Social
Connections
Current
Location

DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
The end
While we’re talking about big “buts”

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Don't Let Big “Buts” Keep You From Growing Your Business Online

1. 1 Stoney G deGeyter DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE OVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY ASSUMPTIONS THAT CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS. ?

2. 2 @StoneyDStoney G deGeyter EVERYONE HAS A “YEAH, BUT…” Yes No But…

3. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD This is not a “Yeah But!” EVERYONE HAS A “YEAH, BUT…”

4. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Nor is this… EVERYONE HAS A “YEAH, BUT…”

5. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I need SEO… But nobody is looking for my website.

6. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, social media is valuable… But my customers aren’t on Twitter.

7. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD What is a “Yeah, Butter”? EVERYONE HAS A “YEAH, BUT…” Yeah, I want to grow my business… But my budget is tied up in phone books.

8. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Yeah, But… I Don’t Want To Grow My Business EVERYONE HAS A “YEAH, BUT…” YEAH, BUT… It’s time to bring your business up to speed!

9. 9 @StoneyDStoney G deGeyter YEAH, BUT… I CAN’T AFFORD WEB MARKETING

10. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is an investment? YEAH, BUT… I CAN’T AFFORD WEB MARKETING What if… Every $1 you spent received a $10 return? Could you afford that?

11. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start small, then reinvest your success YEAH, BUT… I CAN’T AFFORD WEB MARKETING

12. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s all about priorities YEAH, BUT… I CAN’T AFFORD WEB MARKETING Stagnation Growth

13. 13 @StoneyDStoney G deGeyter YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT

14. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You have no need to advertise You don’t need to network You’re sick of answering your phones You’re not interested in new business You’re retiring You don’t need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT

15. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You need web marketing when… YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT You don’t know if your advertising is profitable You can only handle so many networking events You miss the sound of your phone You’re on the prowl for new business You could always use a new dollar

16. 16 @StoneyDStoney G deGeyter YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

17. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You’re screwed YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING Or maybe not…

18. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Many local web marketing firms YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING All of which are at least half as good as PPM!

19. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD See what I did there? YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

20. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Start with just an hour a day YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING

21. 21 @StoneyDStoney G deGeyter YEAH, BUT… NOBODY COMES TO MY WEBSITE

22. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Not searching or just not finding? YEAH, BUT… NOBODY COMES TO MY WEBSITE

23. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Your website isn’t a brochure YEAH, BUT… NOBODY COMES TO MY WEBSITE

24. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD It’s not always about getting sales YEAH, BUT… NOBODY COMES TO MY WEBSITE Branding Authority Expertise

25. 25 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

26. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD How advertising stacks up? YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

27. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is very trackable YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

28. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Proven return on investment YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE

29. 29 @StoneyDStoney G deGeyter YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

30. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Is your nephew doing this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

31. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Or this…? YEAH, BUT… MY NEPHEW DOES MY WEB MARKETING

32. 32 @StoneyDStoney G deGeyter YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS

33. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Tommy’s wisdom on guarantees YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS “I can get a good look at a T-bone by sticking my head up a bull's [you-know-what], but I'd rather take a butcher's word for it.”

34. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a lawyer YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Knowledge Influence Competition

35. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being a doctor YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Health Diagnose Mend Exercise

36. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD Web marketing is like being an advertiser YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS Prepare Plan Execute Measure

37. 37 @StoneyDStoney G deGeyter YEAH, BUT… I ALREADY RANK FOR MY NAME Joe’s Plumbing

38. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD People search for solutions, not brands YEAH, BUT… I ALREADY RANK FOR MY NAME Most potential customers don't know your company name… yet!

39. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD You might be seeing personalized results YEAH, BUT… I ALREADY RANK FOR MY NAME Search & Browse History Social Connections Current Location

40. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD The end While we’re talking about big “buts”

41. Thank You! @StoneyDStoney G deGeyter

Don't Let Big “Buts” Keep You From Growing Your Business Online

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Don't Let Big “Buts” Keep You From Growing Your Business Online