SlideShare una empresa de Scribd logo
1 de 10
Go Blog Yourself!



  Writing Your Blog Posts
  with Pen in Hand and
       SEO In Mind



© Copyright 2009 Stoney deGeyter
Know who’s looking



   Target                          Areas of      Needs to
  Audience                         Interest       be Met
                                                  Strategy
                                   Education
      Business


                                                 Direction
                                   Information
      Students


                                                 Community
                                      Ideas
     Hobbyists

© Copyright 2009 Stoney deGeyter
Know what they want to see
                                                       • honda
                                                        motorcycle
• motorcycle
                                                        batteries
 batteries
                                                       • solar battery
• battery
                                                        chargers
                                   Broad    Specific
 chargers
                                                       • off-season
                                   Topics   Desires
• battery
                                                        storage
 maintenance




                                       Areas of
                                       Interest
• durability

• life expectancy

• types and compatibility

© Copyright 2009 Stoney deGeyter
Have a good pick-up line




© Copyright 2009 Stoney deGeyter
Reveal the content

                                       Compelling opening
                                   

                                       Speak the language
                                   

                                       Scannable
                                   

                                       Bullet Points
                                   

                                       Bolds and italics
                                   




© Copyright 2009 Stoney deGeyter
Be easy on the eyes




© Copyright 2009 Stoney deGeyter
Keep them interested

                                   Grab Attention


                                   Appeal To Needs

       Expose Need                   State Solution           Provide Benefits




                                    Ask Questions

   Who?           What?            How?        When?       Where?         Why?




                                          Inform
                                                                       Recent
   How to…           Ways to…         Ideas for…      News about…
                                                                       events?




© Copyright 2009 Stoney deGeyter
Give them more than they came for




© Copyright 2009 Stoney deGeyter
Do it right and do it again
    Proof and rewrite                No stuffing
                                  
   Integrate keywords              Need, Value, Desire




© Copyright 2009 Stoney deGeyter
Thank You!

                                    PolePositionMarketing.com
                                   EMarketingPerformance.com
© Copyright 2009 Stoney deGeyter

Más contenido relacionado

Más de Stoney deGeyter

7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance7 Steps to Keyword Research Dominance
7 Steps to Keyword Research DominanceStoney deGeyter
 
Why You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingWhy You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
 
12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
 
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
 
How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
 
SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)Stoney deGeyter
 
Finding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesFinding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
 
Developing a Digital Marketing Plan
Developing a Digital Marketing PlanDeveloping a Digital Marketing Plan
Developing a Digital Marketing PlanStoney deGeyter
 
State of Digital Marketing 2017
State of Digital Marketing 2017State of Digital Marketing 2017
State of Digital Marketing 2017Stoney deGeyter
 
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
 
Your Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessYour Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessStoney deGeyter
 
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficBefore the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
 
4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
 
5-Point Online Marketing Training Regimen
5-Point Online Marketing Training Regimen5-Point Online Marketing Training Regimen
5-Point Online Marketing Training RegimenStoney deGeyter
 
Goodbye Keyword Optimization, Hello Topical Optimization
Goodbye Keyword Optimization, Hello Topical OptimizationGoodbye Keyword Optimization, Hello Topical Optimization
Goodbye Keyword Optimization, Hello Topical OptimizationStoney deGeyter
 
Killer SEO Tactics of Yesterday That Will Get You Killed Today
Killer SEO Tactics of Yesterday That Will Get You Killed TodayKiller SEO Tactics of Yesterday That Will Get You Killed Today
Killer SEO Tactics of Yesterday That Will Get You Killed TodayStoney deGeyter
 

Más de Stoney deGeyter (20)

7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance
 
Why You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingWhy You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital Marketing
 
12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019
 
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
 
How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...
 
SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)
 
Finding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesFinding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of Places
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content Strategies
 
SEO + UX = LOVE
SEO + UX = LOVESEO + UX = LOVE
SEO + UX = LOVE
 
Developing a Digital Marketing Plan
Developing a Digital Marketing PlanDeveloping a Digital Marketing Plan
Developing a Digital Marketing Plan
 
State of Digital Marketing 2017
State of Digital Marketing 2017State of Digital Marketing 2017
State of Digital Marketing 2017
 
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
 
Your Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessYour Site's Code is Hindering Your Success
Your Site's Code is Hindering Your Success
 
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficBefore the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
 
4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs
 
5-Point Online Marketing Training Regimen
5-Point Online Marketing Training Regimen5-Point Online Marketing Training Regimen
5-Point Online Marketing Training Regimen
 
Goodbye Keyword Optimization, Hello Topical Optimization
Goodbye Keyword Optimization, Hello Topical OptimizationGoodbye Keyword Optimization, Hello Topical Optimization
Goodbye Keyword Optimization, Hello Topical Optimization
 
Killer SEO Tactics of Yesterday That Will Get You Killed Today
Killer SEO Tactics of Yesterday That Will Get You Killed TodayKiller SEO Tactics of Yesterday That Will Get You Killed Today
Killer SEO Tactics of Yesterday That Will Get You Killed Today
 

Último

The Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushThe Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushShivain97
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)Delhi Call girls
 
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Call Girls in Nagpur High Profile
 
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girlsPooja Nehwal
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)Delhi Call girls
 
Introducing to billionaire brain wave.pdf
Introducing to billionaire brain wave.pdfIntroducing to billionaire brain wave.pdf
Introducing to billionaire brain wave.pdfnoumannajam04
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...anilsa9823
 
call girls in candolim beach 9870370636] NORTH GOA ..
call girls in candolim beach 9870370636] NORTH GOA ..call girls in candolim beach 9870370636] NORTH GOA ..
call girls in candolim beach 9870370636] NORTH GOA ..nishakur201
 
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual serviceanilsa9823
 
Lilac Illustrated Social Psychology Presentation.pptx
Lilac Illustrated Social Psychology Presentation.pptxLilac Illustrated Social Psychology Presentation.pptx
Lilac Illustrated Social Psychology Presentation.pptxABMWeaklings
 
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual serviceanilsa9823
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morvikas rana
 
Call Girls Anjuna beach Mariott Resort ₰8588052666
Call Girls Anjuna beach Mariott Resort ₰8588052666Call Girls Anjuna beach Mariott Resort ₰8588052666
Call Girls Anjuna beach Mariott Resort ₰8588052666nishakur201
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)Delhi Call girls
 
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual serviceanilsa9823
 
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,dollysharma2066
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfpastor83
 

Último (20)

The Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushThe Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by Mindbrush
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
 
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
 
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
 
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
 
Introducing to billionaire brain wave.pdf
Introducing to billionaire brain wave.pdfIntroducing to billionaire brain wave.pdf
Introducing to billionaire brain wave.pdf
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...
Lucknow 💋 High Class Call Girls Lucknow 10k @ I'm VIP Independent Escorts Gir...
 
call girls in candolim beach 9870370636] NORTH GOA ..
call girls in candolim beach 9870370636] NORTH GOA ..call girls in candolim beach 9870370636] NORTH GOA ..
call girls in candolim beach 9870370636] NORTH GOA ..
 
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Jankipuram Lucknow best sexual service
 
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
 
Lilac Illustrated Social Psychology Presentation.pptx
Lilac Illustrated Social Psychology Presentation.pptxLilac Illustrated Social Psychology Presentation.pptx
Lilac Illustrated Social Psychology Presentation.pptx
 
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Aliganj Lucknow best sexual service
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
 
Call Girls Anjuna beach Mariott Resort ₰8588052666
Call Girls Anjuna beach Mariott Resort ₰8588052666Call Girls Anjuna beach Mariott Resort ₰8588052666
Call Girls Anjuna beach Mariott Resort ₰8588052666
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
 
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mahanagar Lucknow best sexual service
 
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdf
 

Go Blog Yourself!

  • 1. Go Blog Yourself! Writing Your Blog Posts with Pen in Hand and SEO In Mind © Copyright 2009 Stoney deGeyter
  • 2. Know who’s looking Target Areas of Needs to Audience Interest be Met Strategy Education Business Direction Information Students Community Ideas Hobbyists © Copyright 2009 Stoney deGeyter
  • 3. Know what they want to see • honda motorcycle • motorcycle batteries batteries • solar battery • battery chargers Broad Specific chargers • off-season Topics Desires • battery storage maintenance Areas of Interest • durability • life expectancy • types and compatibility © Copyright 2009 Stoney deGeyter
  • 4. Have a good pick-up line © Copyright 2009 Stoney deGeyter
  • 5. Reveal the content Compelling opening  Speak the language  Scannable  Bullet Points  Bolds and italics  © Copyright 2009 Stoney deGeyter
  • 6. Be easy on the eyes © Copyright 2009 Stoney deGeyter
  • 7. Keep them interested Grab Attention Appeal To Needs Expose Need State Solution Provide Benefits Ask Questions Who? What? How? When? Where? Why? Inform Recent How to… Ways to… Ideas for… News about… events? © Copyright 2009 Stoney deGeyter
  • 8. Give them more than they came for © Copyright 2009 Stoney deGeyter
  • 9. Do it right and do it again Proof and rewrite No stuffing    Integrate keywords  Need, Value, Desire © Copyright 2009 Stoney deGeyter
  • 10. Thank You! PolePositionMarketing.com EMarketingPerformance.com © Copyright 2009 Stoney deGeyter