Get Personal & Sell Faster - LInkedIn generated Digital Postcards

•

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Tim Keelan

These are slides from a presentation given to introduce digital postcards

Technology

Agenda
30 Minutes:
Why? - Cut Through Noise, Get Noticed, Sell Faster
What? - Digital Postcards – personal microsite solution
Applications? – Demand Gen, Sales Enablement, Events, more ..
Demo / Play Around / Questions

Current&Desired….
  Corporate Website
  Email
  Product / Campaign Site
  Direct phone call
  Content Marketing
Want to …
  More Differentiated
  Marketing Automation
  Video … but …
  Social Selling
  Leverage other content

24 flavors = 60% sampled. 3% purchased
6 flavors = 40% sampled. 30% purchased

Above the fold19 things to click on
Include drop downs 47
Total page 85choices
Traditional Email / Microsite

ForEveryone…TooMuch
Traditional Email / Microsite

Traditional Email Digital Postcard
MoreYou

Personal Video
Good – Easy to Do Bad – Easy to Do

Live Video
Webcam / Smartphone
Voice over Single Image
Voice to Video - Over Image Sequence
Options

Results
More Meetings
7 in 1 day
More Velocity
Stalled – CXO meeting
Faster Sales
6 months – 3 Days

DifferentThan….1toMany
LinkedIn / About Me / Personal PageCorporate / Product / Campaign

To “Everyone” (don’t know)
- On LinkedIn, Twitter, Facebook, etc.
- in Signature
To “Many” (know about)
-  Campaigns, Events
-  Persona’s, Industries
-  Problems
To “Few” (know more)
-  Target Accounts
-  Trigger Event Follow up
One to One (know personally)
-  Named / Specific People
-  Pre-meeting
-  Post-meeting
-  Won’t meet
Basic Branded Postcard
Learn More Content
- Intro video
- Brochure
- Demo
Call to Action
To All, Many, few, One

Brochures
Videos
Slides
Demo’s
Message+Content+Context

Brochure
s
Testimonials
Slides
Demo’s
OneTrack-ableLink. MobileEnable

Personal Video options:
- Traditional video
(webcam / other)
- Digital storytelling
(Voice + photos & graphics. Phone in)
PersonalMultimedia Message(video)

Introductory
Pricing
Freemium
Basic
Enterprise

Price
20
days
/
$0
$19/month*
Call
for
Quote

#
of
Postcards
Unlimited
/
1
Unlimited
unlimited

Custom
Template
&
Branding
Yes
Yes
Yes

-‐
Full
EdiFng

Yes
Yes
Yes

-‐
AnalyFcs
Basic
Basic
Custom

-‐
Instant
noFﬁcaFon
Yes
/
No
Yes
yes

Additional Service Options:
  Campaign design
  Postcard build & configuration
  Pitch development, training & support
  Social selling enablement
  Personal image sequence
  Content development

http://my.storyquest.com/milesaustin/
Sign Up Today
Free Branding
& Set Up

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2. Agenda 30 Minutes: Why? - Cut Through Noise, Get Noticed, Sell Faster What? - Digital Postcards – personal microsite solution Applications? – Demand Gen, Sales Enablement, Events, more .. Demo / Play Around / Questions

3. Why?

4. RISE ABOVE THE NOISE!

5. Current&Desired….   Corporate Website   Email   Product / Campaign Site   Direct phone call   Content Marketing Want to …   More Differentiated   Marketing Automation   Video … but …   Social Selling   Leverage other content

6. MoreYouLessStuff

7. 24 flavors = 60% sampled. 3% purchased 6 flavors = 40% sampled. 30% purchased

8. Traditional Email / Microsite

9. Above the fold19 things to click on Include drop downs 47 Total page 85choices Traditional Email / Microsite

10. ForEveryone…TooMuch Traditional Email / Microsite

11. 11 ForEveryone…TooMuch

12. Less Stuff … More You 85 vs. 4

13. Traditional Email Digital Postcard MoreYou

14. EngageWithVideoPersonally!

15. withoutShootingVideoVideo!

16. Personal Video Good – Easy to Do Bad – Easy to Do

17. Live Video Webcam / Smartphone Voice over Single Image Voice to Video - Over Image Sequence Options

18. Less Stuff … More You

19. More You … Personal & Professional

20. More You … Personal & Professional

21. MoreYouLessStuff

22. Results More Meetings 7 in 1 day More Velocity Stalled – CXO meeting Faster Sales 6 months – 3 Days

23. What

24. PersonalMicrositeSolution

25. DifferentThan….1toMany LinkedIn / About Me / Personal PageCorporate / Product / Campaign

26. OneToOne

27. To “Everyone” (don’t know) - On LinkedIn, Twitter, Facebook, etc. - in Signature To “Many” (know about) -  Campaigns, Events -  Persona’s, Industries -  Problems To “Few” (know more) -  Target Accounts -  Trigger Event Follow up One to One (know personally) -  Named / Specific People -  Pre-meeting -  Post-meeting -  Won’t meet Basic Branded Postcard Learn More Content - Intro video - Brochure - Demo Call to Action To All, Many, few, One

28. Brochures Videos Slides Demo’s Message+Content+Context

29. Brochure s Testimonials Slides Demo’s OneTrack-ableLink. MobileEnable

30. Personal Video options: - Traditional video (webcam / other) - Digital storytelling (Voice + photos & graphics. Phone in) PersonalMultimedia Message(video)

31. Personal Video Good – Easy to Do Bad – Easy to Do

32. Live Video Webcam / Smartphone Voice over Single Image Voice to Video - Over Image Sequence Options

33. Send,Track,Know

34. Send,Track,Know

35.

36. Applications

37. DigitalPostcardsDemand Gen!

38. DigitalPostcardsSales Follow Up!

39. DigitalPostcardsJobs & Recruiting!

40. DigitalPostcardsGet New Meetings!

41. DigitalPostcardsThought Leadership!

42. DigitalPostcardsPre & Post! Events!

43. IntroductionsPersonal!

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46. Pricing

47. Introductory Pricing Freemium Basic Enterprise Price 20 days / $0 $19/month* Call for Quote # of Postcards Unlimited / 1 Unlimited unlimited Custom Template & Branding Yes Yes Yes -‐ Full EdiFng Yes Yes Yes -‐ AnalyFcs Basic Basic Custom -‐ Instant noFﬁcaFon Yes / No Yes yes Additional Service Options:   Campaign design   Postcard build & configuration   Pitch development, training & support   Social selling enablement   Personal image sequence   Content development

48. http://my.storyquest.com/milesaustin/ Sign Up Today Free Branding & Set Up

49. Questions …

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