1. Social Media
for Geospatial
Intelligence
Social Media for Geospatial Intelligence
Current and Future Tools for Mapping Social Media Information

2. Social Media for
Agenda Geospatial Intelligence
OVERALL FINDINGS
Current Tools Available
• Top (3) •Summary
• Socail360 3.TOR Questions Asked
• MarketMeSuite 4.Answers
• Chirp City
•Conclusion
Future Developers • Questions
• Organizations • Comments
• Individuals

3. Social Media for
Overall Findings Geospatial Intelligence
EXECUTIVE SUMMARY
Based on examination of 260 social media and geolocation tools, it is
likely that only one tool, Social360, is capable, currently, of adequately
enriching and augmenting geospatial intelligence by extracting
nuanced and relevant information directly from the content of the
social media itself.

4. Social Media for
Overall Findings Geospatial Intelligence
CONTINUED
Approximately 5% of all tools currently available have the capability
to:
• Monitor social networks in near real-time
• Geolocate information gained from social media
• Forecast future events based on patterns of information
gathered from social media

5. Social Media for
Real-Time Monitoring of Geospatial Intelligence
Social Media
TOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FOR
MANAGING SOCIAL MEDIA COMMUNITIES DAILY
Tools Include
• Social360
• Chirp City
• MarketMeSuite

6. Social Media for
Geospatial Information Geospatial Intelligence
Gathering
TOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FOR THE
ANALYSIS OF VAST QUANTITIES OF DATA AND FOR VISUALIZING THIS
DATA ON A MAP
Tools Include
• Chirp City
• Crowd Map
• Twazzup

7. Social Media for
Social360 Geospatial Intelligence
Top Performing Tool Analyzed

8. Social Media for
MarketMeSuite Geospatial Intelligence
Second Top Performing Tool Analyzed

9. Social Media for
Chirp City Geospatial Intelligence
Third Top Performing Tool Analyzed

10. Social Media for
Overall Assessment of Geospatial Intelligence
Developers
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
• Robert Kirkpatrick
• Director of UN Pulse Global
• Over 15 Years of Experience within Collaborative
software
• Van der Walt/ Farmer
• Created “Change Assembly”

11. Social Media for
Overall Assessment of Geospatial Intelligence
Organizations
UPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA
• Robert Kirkpatrick
• Director of UN Pulse Global
• Over 15 Years of Experience within Collaborative
software
• Van der Walt/ Farmer
• Created “Change Assembly”

12. Social Media for
Future Prospects Geospatial Intelligence
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
• Robert Kirkpatrick
• Director of UN Pulse Global
• Over 15 Years of Experience
within Collaborative software
• Van der Walt/ Farmer
• Created “Change Assembly”

13. Social Media for
Future Prospects Geospatial Intelligence
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
• Dr. May Yuan
• Director of the Center for Spatial
Analysis at the University of
Oklahoma
• Predicts dynamics in Geographic
Phenomena
• Dr. Anthony Stefanidis
• George Mason Associate
Professor
• Expert in Geospatial Analysis

14. Social Media for
Future Prospects Geospatial Intelligence
UPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA
• University of Missouri’s CGI
• Emerging Program at the front of the competition
• First Program accredited by the USGIF

15. Social Media for
Future Prospects Geospatial Intelligence
UPCOMING DEVELOPERS WITHIN SOCIAL MEDIA
• Tomnod’s Tweetmap
• Completes Geospatial and Social Media Analysis
• Still in Development Process in order to increase Geolocation Accuracy

16. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• What tools and techniques are currently available or are likely to
become available in the next 12-24 months that:
• Use social media to determine geographic locations, interpret
and translate abbreviations or slang relevant to geospatial data,
or otherwise add textural information to geospatial data?

17. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• What tools and techniques are currently available or are likely to
become available in the next 12-24 months that:
• Use social media to determine geographic locations, interpret
and translate abbreviations or slang relevant to geospatial data,
or otherwise add textural information to geospatial data?
• (Near) Real Time Monitoring of Social Media
Communications
• Geospatial Information Gathering

18. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• What tools and techniques are currently available or are likely to
become available in the next 12-24 months that:
• Use social media to forecast and prioritize (tip and queue)
events of interest containing a geospatial element such as, but
not limited to, refugee movements, force-on-force conflicts,
riots, and public health emergencies?

19. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• Whitelisting
• The first methodology focuses less on quantity
and instead works off a ‘whitelist’ of sites that are
known to be legitimate.
• Crawling
• By sending out crawlers into databases of
recorded data across the full expanse of the
public online domain, it is possible to build a
comprehensive record of online discussion on a
brand.

20. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• Which companies, universities, and individuals are likely to develop
the tools and techniques and their associated capabilities
referenced above over the next three to five years?

21. Social Media for
Summary Geospatial Intelligence
IN CONCLUSION
• Which companies, universities, and individuals are likely to develop
the tools and techniques and their associated capabilities
referenced above over the next three to five years?

22. Social Media for
Contact Information Geospatial Intelligence
PLEASE DIRECT INQUIRES TO:
Social Media for Geospatial Intelligence Team
Department of Intelligence Studies
Mercyhurst University
501 East 38th Street, Erie, Pennsylvania 16546
Phone: 824.814.2131
Email: strategicsocialnetwork@gmail.com
www.mciis.org
PLEASE VISIT OUR WEBSITE AT:
https://sites.google.com/site/socialmedia4geoint/home
THANK YOU