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Navigating Social Media Stratus Web Group copyright 2011
Who is this guy? Jason Trout PlanetSave.com Red Jellyfish Blue Brain Consulting Stratus Web Group Stratus Web Group copyright 2011
Brief Introduction Please introduce yourselves with the following info: ,[object Object]
How long you have been in business?
What internet marketing strategies are you currently using
What you hope to get out of this class,[object Object]
Is Social Media Really Important? Stratus Web Group copyright 2011
The Power of Social Media Stratus Web Group copyright 2011 Social Media has helped topple governments.  The fire of revolution is spreading quickly through social media.  First Tunisia. Then Egypt.Then Bahrain, Yemen, Iranand Libya.
Expensive birds Kim Kardashian reportedly gets paid $10k per tweet Stratus Web Group copyright 2011
Twitter breaking news… Stratus Web Group copyright 2011 ,[object Object]
First photo taken from rescue ferry.,[object Object]
Which one to focus on! Stratus Web Group copyright 2011
What will we cover? Facebook Twitter: Whats a stinkin’ tweet?! Youtube Google+ (kind of…) Stratus Web Group copyright 2011
Facebook Facts and Stats Started in 2004 by students at Harvard Over 750 million active users worldwide, 50% login every day Approx 50% of Americans have an active Facebook account. Average user has 130 friends Facebook now has more traffic then Google Stratus Web Group copyright 2011
Facebook Pages Pages are for businesses, organizations, bands, etc. (can be seen by anyone) Must have a personal profile To Create a Page: Login, scroll to bottom, click Advertising link Scroll to bottom, click Create a Page link Follow the prompts Stratus Web Group copyright 2011
Spiff it Up A photo Short description Add additional info to Info tab Discussions Photo Album Add tabs for areas of interest Stratus Web Group copyright 2011
Interact News Feed- What's going on in your network Wall- A place for fans to interact with you Status Update- What's happening and on your mind Direct Update- Targeted to certain fans (under edit page> resources) Notes- Similar to Status Update but longer Events- Invite others, let them do the same. Viral! Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
Great Examples Templeton Rye Kepharts Music Waukon, Iowa Downtown Des Moines Farmers Market Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
Fans… Invite them via Facebook Ads on Facebook Fan Box or link on your website Promote it at your location Actively comment on other walls as your page Stratus Web Group copyright 2011
Stratus Web Group copyright 2011 Facebook Ad Targeting
Stratus Web Group copyright 2011 Fan Box
Strategies Exclusive coupons or offers Interesting stories about your business Giveaway surplus Insights in to your business Charity events you are supporting Contests Make them feel a part of your business Stratus Web Group copyright 2011
Fan Insights Stratus Web Group copyright 2011
Facebook Questions? Stratus Web Group copyright 2011
Next up: Twitter Stratus Web Group copyright 2011
Twitter Stats Over 100 Million users, half login daily 230 Million tweets a day Tweets have doubled since the first of the year Globally 35 heads of state have an account 84% of state governors' have an account 99% of the top U.S. non profits have an account Stratus Web Group copyright 2011
Why Tweet? Site Traffic Branding Networking Research tool Different than Facebook Stratus Web Group copyright 2011
Twitter Nuts and Bolts 140 characters or less Followers Following Can include links, will shorten automatically Hash tags @ Symbol Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
Getting Started Fill up your profile. Image, website, description… Follow people/businesses with similar interests Have conversations but not spam Contribute with latest news and ask for a retweet Retweet interesting news Stratus Web Group copyright 2011
Twitter Questions? Stratus Web Group copyright 2011
Next up: YouTube Stratus Web Group copyright 2011
YouTube Stats 2nd Largest Search engine in the world 8 years of content uploaded every day More videos uploaded in 1 month then the 3 major U.S. networks created in 60 years Over 3 Billion videos viewed a day Stratus Web Group copyright 2011
Why YouTube Site Traffic- Get Found (x2) Credibility Law of Reciprocity Easily shareable Facebook Twitter Email Embeds (sites) Stratus Web Group copyright 2011
YouTube Nuts and Bolts Account setup (super easy) Upload videos Your own channel Subscribers Comments Recent activity Website links Stratus Web Group copyright 2011
Stratus Web Group copyright 2011
YouTube Getting Started Have a clear description under every video with your url first! Video tags Statistics Comments Stratus Web Group copyright 2011
YouTube Questions? Stratus Web Group copyright 2011

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Navigating social media webinar

  • 1. Navigating Social Media Stratus Web Group copyright 2011
  • 2. Who is this guy? Jason Trout PlanetSave.com Red Jellyfish Blue Brain Consulting Stratus Web Group Stratus Web Group copyright 2011
  • 3.
  • 4. How long you have been in business?
  • 5. What internet marketing strategies are you currently using
  • 6.
  • 7. Is Social Media Really Important? Stratus Web Group copyright 2011
  • 8. The Power of Social Media Stratus Web Group copyright 2011 Social Media has helped topple governments.  The fire of revolution is spreading quickly through social media.  First Tunisia. Then Egypt.Then Bahrain, Yemen, Iranand Libya.
  • 9. Expensive birds Kim Kardashian reportedly gets paid $10k per tweet Stratus Web Group copyright 2011
  • 10.
  • 11.
  • 12. Which one to focus on! Stratus Web Group copyright 2011
  • 13. What will we cover? Facebook Twitter: Whats a stinkin’ tweet?! Youtube Google+ (kind of…) Stratus Web Group copyright 2011
  • 14. Facebook Facts and Stats Started in 2004 by students at Harvard Over 750 million active users worldwide, 50% login every day Approx 50% of Americans have an active Facebook account. Average user has 130 friends Facebook now has more traffic then Google Stratus Web Group copyright 2011
  • 15. Facebook Pages Pages are for businesses, organizations, bands, etc. (can be seen by anyone) Must have a personal profile To Create a Page: Login, scroll to bottom, click Advertising link Scroll to bottom, click Create a Page link Follow the prompts Stratus Web Group copyright 2011
  • 16. Spiff it Up A photo Short description Add additional info to Info tab Discussions Photo Album Add tabs for areas of interest Stratus Web Group copyright 2011
  • 17. Interact News Feed- What's going on in your network Wall- A place for fans to interact with you Status Update- What's happening and on your mind Direct Update- Targeted to certain fans (under edit page> resources) Notes- Similar to Status Update but longer Events- Invite others, let them do the same. Viral! Stratus Web Group copyright 2011
  • 18. Stratus Web Group copyright 2011
  • 19. Great Examples Templeton Rye Kepharts Music Waukon, Iowa Downtown Des Moines Farmers Market Stratus Web Group copyright 2011
  • 20. Stratus Web Group copyright 2011
  • 21. Stratus Web Group copyright 2011
  • 22. Fans… Invite them via Facebook Ads on Facebook Fan Box or link on your website Promote it at your location Actively comment on other walls as your page Stratus Web Group copyright 2011
  • 23. Stratus Web Group copyright 2011 Facebook Ad Targeting
  • 24. Stratus Web Group copyright 2011 Fan Box
  • 25. Strategies Exclusive coupons or offers Interesting stories about your business Giveaway surplus Insights in to your business Charity events you are supporting Contests Make them feel a part of your business Stratus Web Group copyright 2011
  • 26. Fan Insights Stratus Web Group copyright 2011
  • 27. Facebook Questions? Stratus Web Group copyright 2011
  • 28. Next up: Twitter Stratus Web Group copyright 2011
  • 29. Twitter Stats Over 100 Million users, half login daily 230 Million tweets a day Tweets have doubled since the first of the year Globally 35 heads of state have an account 84% of state governors' have an account 99% of the top U.S. non profits have an account Stratus Web Group copyright 2011
  • 30. Why Tweet? Site Traffic Branding Networking Research tool Different than Facebook Stratus Web Group copyright 2011
  • 31. Twitter Nuts and Bolts 140 characters or less Followers Following Can include links, will shorten automatically Hash tags @ Symbol Stratus Web Group copyright 2011
  • 32. Stratus Web Group copyright 2011
  • 33. Stratus Web Group copyright 2011
  • 34. Getting Started Fill up your profile. Image, website, description… Follow people/businesses with similar interests Have conversations but not spam Contribute with latest news and ask for a retweet Retweet interesting news Stratus Web Group copyright 2011
  • 35. Twitter Questions? Stratus Web Group copyright 2011
  • 36. Next up: YouTube Stratus Web Group copyright 2011
  • 37. YouTube Stats 2nd Largest Search engine in the world 8 years of content uploaded every day More videos uploaded in 1 month then the 3 major U.S. networks created in 60 years Over 3 Billion videos viewed a day Stratus Web Group copyright 2011
  • 38. Why YouTube Site Traffic- Get Found (x2) Credibility Law of Reciprocity Easily shareable Facebook Twitter Email Embeds (sites) Stratus Web Group copyright 2011
  • 39. YouTube Nuts and Bolts Account setup (super easy) Upload videos Your own channel Subscribers Comments Recent activity Website links Stratus Web Group copyright 2011
  • 40. Stratus Web Group copyright 2011
  • 41. YouTube Getting Started Have a clear description under every video with your url first! Video tags Statistics Comments Stratus Web Group copyright 2011
  • 42. YouTube Questions? Stratus Web Group copyright 2011
  • 43. Google+ Stratus Web Group copyright 2011
  • 44. Thank You and… Stratus Web Group copyright 2011

Notas del editor

  1. There are some allegations that the CIA was blindsided about the Egypt uprising since it failed to follow developments on Twitter.
  2. If you find that you have a large spanish speaking fan base, this would indicate the need for a spanish speaking csa