5. ... the online representation of your company or brand, perceived by your audience through digital channels , and cultivated through strategy and content . Digital Personality is... Joey Strawn #W180 Dec. 7, 2010
8. Joey Tweetable Your Brand is something you are; your Digital Personality is something your Brand uses to connect with your audience. Joey Strawn #W180 Dec. 7, 2010
9. Joey Strawn #W180 Dec. 7, 2010 What’s it all ABOUT ?
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11. Joey Strawn #W180 Dec. 7, 2010 Wine Library TV It’s about PASSION .
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15. Joey Strawn #W180 Dec. 7, 2010 * The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of all time. It’s about RESULTS .
23. Joey Tweetable Once you solidify your customers’ trust, it’s hard for your competitors to break in. It’s up to you to keep that trust. Joey Strawn #W180 Dec. 7, 2010
30. Joey Strawn #W180 Dec. 7, 2010 U.S Trust in Business & Business Performance
31. Joey Strawn #W180 Dec. 7, 2010 Your customers can smell it a mile away. They want to do business with someone who cares and someone who is genuine .
32. Joey Tweetable In business, there’s nowhere left to hide, just make sure you’re not still trying to. Joey Strawn #W180 Dec. 7, 2010
33. Joey Strawn #W180 Dec. 7, 2010 How To Find Your Digital Personality?
35. Joey Strawn #W180 Dec. 7, 2010 Act - Building a strategy to know where to act. Interact - How to act once there. React - What to do when you loose control.
42. Joey Tweetable Show people you care about them and they’ll not only love your business, they’ll tell their friends. Joey Strawn #W180 Dec. 7, 2010
43. Joey Strawn #W180 Dec. 7, 2010 So what do I do ? Ask Questions
44. Joey Strawn #W180 Dec. 7, 2010 This has been the most popular Facebook post I’ve made in the past 3 months: * Note: “Roll off the top” is the correct answer
45. Joey Strawn #W180 Dec. 7, 2010 Places You Can Interact With Your Customers