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Ukraine's Vaccination Crisis 2008-2010
- 1. Вересень 2010 ЄДНАЙМОСЯ ЗАРАДИ ДІТЕЙ UKRAINE: Restoring public trust in immunization
- 3. Examples of covers in the Ukrainian press
- 13. UNICEF actions: impact Negative attitude to immunization in Ukraine: 2008 year 2010 year 32% 22% In Kiev : 2008 year 2010 year 64% 24,5% Market price of the campaign (both immunization and influenza) about 1 mln USD
- 17. Campaign outcomes: - over 70% enjoyed the adds - Over 60 % were motivated to change their behaviour (follow the messages) Unexpected outcomes: - outdoor operators printed and placed additional amount on their own $. - got in social media: “Got sick? Tweet from home!” UNICEF actions: general public Influenza
- 18. Health for All, [email_address] ДЯКУЮ !
Notas del editor
- Spring 2008: MR campaign ran into trouble after MoH failed to adequately roll out the campaign, prematurely launching it. Newly vaccinated adolescent boy died and MR vaccine was incorrectly blamed. I nability of MoH effectively articulate convincing arguments for vaccination led to m edia and political firestorm, fed by internet based anti-vaccine forces. Government postponed the campaign and in February 2009 abandoned an attempt to immunise nine million people against measles and rubella A concerted internet led anti-vaccine campaign continues portraying immunisation as more dangerous than the diseases it meant to combat creating a public crisis of trust in the health system. It has also demonized international partners, such as WHO and UNICEF. Summer 2010, GoU disposed MR vaccines costed USD 5 million to international donors. During 2010 immunization coverage dropped up to 40% in some regions due to parents’ refusal and lack of vaccines provision.
- Spring 2008: MR campaign ran into trouble after MoH failed to adequately roll out the campaign, prematurely launching it. Newly vaccinated adolescent boy died and MR vaccine was incorrectly blamed. I nability of MoH effectively articulate convincing arguments for vaccination led to m edia and political firestorm, fed by internet based anti-vaccine forces. Government postponed the campaign and in February 2009 abandoned an attempt to immunise nine million people against measles and rubella A concerted internet led anti-vaccine campaign continues portraying immunisation as more dangerous than the diseases it meant to combat creating a public crisis of trust in the health system. It has also demonized international partners, such as WHO and UNICEF. Summer 2010, GoU disposed MR vaccines costed USD 5 million to international donors. During 2010 immunization coverage dropped up to 40% in some regions due to parents’ refusal and lack of vaccines provision.
- Vaccination crisis - a time bomb that could happen elsewhere, the following factors constitute it: soviet legacy: UNICEF+ - pervoprohodtsy Distrust of immunisation is widespread among medical workers. media: contradictory information, aggressive coverage parents: choice with no knowledge/ abcense sufficient friendly easy-accessible information - now days there are many parents who are afraid of vaccine safety and who are questioning and are not immunising their children The anti-vaccine movement is strong. capacity of anti-vaccine forces to disrupt public health interventions on a scale not seen before. MoH: lack of capacity; A failing health care system - people’s distrust to public health system doctors: they would not encourage vaccination profit making: re-shaping of market shares among hidden wars of vaccines producers (Russian vs French vs Indian) A highly politicized governmental system.
- UNICEF has since 2008 been working closely with the MoH to rebuild public confidence in immunisation. The project has developed key strategies for responding to the anti-immunisation movement: situation assessment (KAPB, stakeholders); equipping medical workers (workshops, forums, materials); building a pro-immunisation coalition; developing an information platform to be followed by a campaign (Internet, IEC materials, video/radio): educating media, religious leaders, civil society activists, other opinion makers
- // Evaluation (omnibus, KAP) // scaling up parents’ & general public outreach // promo Internet campaign (CEO, etc) // constantly improving our language & methods of communications to overplay anti-vaccination activists // Good news: we will win, but it is a long row to hoe