18. Preferences & Habits
Hair Length: very short to short
hair length
Problems: Dandruff, Dry, Too oily,
Maintenance
Hair Cuts: Small salons > Pro
salons > Barber
Freq.: Once a month, every two
months
Routine: Twice a day. Separate
conditioner, with every wash
19. Preferences & Habits
Styling product: wax and gel
Usage: everyday - few times a
week
Leading brands: Gastby and L’Oreal
Studio Line
Coloring: not very popular, in the
past year
Reason: achieve new look
20. Preferences & Habits
Location: supermarket,
pharmacy, pro salons
Hair care purchase: spouse/
girlfriend
Styling purchase: themselves
Grooming: clean feel good about
themselves