Marketing executives from Mint.com, Turner Sports and The Motley Fool square off and provide candid critiques of each others respective campaigns as each competes for the title: ultimate email marketer.
14. THE CAMPAIGN Used StrongMail Influencer to drive higher invites per user.
15. THE RESULTS Actual Sent Delivered Opened: 48% Invited Friends: 10% Average Invites: 5 New Users per Invite: 1: 2.6 Average CPA: $0.50 One mailing drove a 44% lift in New Users versus prior week
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