1. How savvy brands uses the facebook For their promotion, social media consultant plays a vital role in providing the guidelines to the social media marketing. Social media consultant provides all the ways which can help them in business promotion, online advertisement and generating leads. The luxury brands due to their exclusivity, afraid of getting online promotion on the social networking sites. They actually remained away from social media consultant reach. Social media consultants reduce the gap between customer and the brand. Initially, Facebook as a social media site became a challenge for the luxury brands. But nearly 100 luxury brands has accepted this new culture and even managing their own Facebook pages. Customer freedom Provide some space for the customers so that they interact on the facebook page and their choice also mean something to the brands.

2. International brands must maintain a balance between the global and local reach to the customers. The L2 study has shown that luxury brands that have localized Facebook pages or tabs interact more with their fans. Yes, facebook page can be used for selling too. Use the facebook page to showcase the products, guide the customers for purchasing the product and they can finally go to their corporate site for purchasing purposes. Integrated approach Your website should be enabled to be integrated with the customer on facebook. Brands like Tory with the “share Button” option lets the customer to see and use the facebook on every product page of their website. The luxury brands have entered the Facebook party very late but those who made an earlier entry already won the hearts of their fans and encouraging other brand for new purchases through Facebook as mediator. Some brands are still confused to be a part of Facebook world. You can learn more about Digital media and marketing company , social media management service and Social Media Consultant , by visiting - http://socialmediabrisbane.wordpress.com/