Stuart Ayling outlines 7 steps to guarantee marketing success: 1. Identify key audience groups to target like end users, specifiers, premium vs budget markets, and their geographic locations. 2. Develop a consistent marketing message that focuses on customer needs and differentiates your offering. 3. Understand customers' decision making processes, where they seek information, and what communication channels are suitable. 4. Measure meaningful metrics like new customers, sales, conversion rates, and enquiries from different channels. 5. Support sales activities by following up on enquiries and creating sales-ready materials. 6. Create a scheduled marketing action plan with accountability and avoid common mistakes like getting lost in details

1. 7 Steps to Guarantee Marketing Success A practical approach for effective marketing. Presented by Stuart Ayling Chief Sales Strategist Marketing Nous www.marketingnous.com.au

2. Take Time

3. 1. Identify Your Key Audience Groups

5. 2. Develop Your Marketing Message

7. 3. Understand the Customers Decision Making Process

9. 4. What Can You Measure?

11. 5. Support Sales Activities

13. 6. Schedule Marketing Activities

15. 7. Implement and Monitor

18. 7 Steps to Guarantee Marketing Success A practical approach for effective marketing. Presented by Stuart Ayling Chief Sales Strategist Marketing Nous www.marketingnous.com.au