4. Gamification is HOT
“Gamifications’s potential to change
human behavior makes it a trend
to watch”
– Gartner analyst Brian Burke, 01/24/11
“By 2014 … more than 70% of Global
2000 organizations will have at
least one gamified application.”
– Gartner press release, 4/12/11
5. Gamification is HOT
“What's emerging is using games to motivate
their own employees.”
October 10, 2011
Latest Game Theory:
Mixing Work and Play
13. Real Cashier Games
Game Mechanics
Points – G/Y/R
Levels – Promotion /
Dismissal
Immediate Feedback
“Feels like a game”
Is this really a game?
14. What can we Gamify?
If an activity can be
– learned…
– measured…
– rewarded in timely fashion
Then any activity that meets
these criteria can be turned
into a game.
--Daniel Cook, game designer
15. What can we Gamify?
Learned? Measured? Rewarded? Growth?
Cashiering
Stocking
Up Sales
Clientelling
Scheduling
18. For more information…
Stuart Silverman
President, Impact Simulations
Stuart@ImpactSimulations.com
917-544-5472 stusilverman
Notas del editor
HMOY play computer or video games?
Solitaire, Angry Birds, Words with Friends, World of Warcraft?
Talk today: Use of game mechanics and techniques to engage our associates
Beer Game, bullwhip effect, lasting impressions
Myth
37 yr olds – hire & fire, merch our stores, build our systems. And play
Takeaway: millions of associates already know how to play games – know how they work, know how to win
HMOY heard the term
Green Stamps
Game developers gotten good perfecting the art of engagement
Why games? Looking for a way to reach these folks on a level that they understand
Movie clip
Look in their eyes – I’m here – your dime – whatever
Disconnect – you and I know retail is exciting place to be – fast – moving parts – competitive – team sport
Don’t know how to play the game
Key – everyone wants one more chance to win
In order to win, know the rules, develop skills
Learning: byproduct of competitive urge to win
Remember the beer game
Game mech – perfected over years of game devel
Points, Levels, Badges
- easy to overuse
- standards and portability
Immed Feedback
- games differ from reality
- win, lose, learn, play again
- wouldn’t it be interesting to get immed fdbk in real life?
- measurement will be the challenge
Intrinsic/Extrinsic – ref Daniel Pink – Drive
Inst vs Social recognition
- points are one thing, likes are another
- ref Rypple
Some of the mechanics – ref SCVNGR catalog of mechanics
Several uses of game – for training. For motivation
Ex of R&D work we are doing. Looking at ways to train store mgmt on best practices using store simulation games
Obj: increase sales and margin while managing all the issues that arise each day.
Front & center – playing field where all the action unfolds
In addition to analytical skills - scheduling people, investing in store improvements – role play
@ End, points for meeting leadership and financial goals
Transition to games used in the real world, but first
But first Johnny48
Bring it all together
Problem – lack of direction, motivation, engagment
Game mechanics to communicate, teach and motivate
Imagine
This would PULL our associates thru experiences they need to master to become great. And be great teammates. So that we can accomplish new goals. All on the same page.
Possibilities endless
Leaning curve: associates are there already. Smart folks Played these games already
Putting astronauts into Model T fords
Challenge at mgmt – rethink work, processes, rewards, career paths. We have to manage
Our associates are ready to work hard and WIN. They’ve already been taught how to do that. Where our schools have failed people like Johnny48, games have taught them incredible skills