Lilac Films One2Three Club Presentation - March 2015 - Presented to meeting at Stafford College on 17 March 2015

1. one2three presentation
steve@lilac-films.com
01785 887 859
www.lilac-films.com

2. A bit about me
• Owner of Lilac Films, commercial videography and Lilac Weddings, !
Wedding Videography.!
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• Board member for Young Enterprise!
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• Mentor for Staffs Universities, Be Inspired at Staffs – business start up programme

3. Why film: The stats
• We remember 10% of what we read compared to 50% !
of what we see and hear.!
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• 1/3 of all online activity is spent watching video.!
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• Films are 50x more likely to rank on the front page of !
Google than text based websites.!
• YouTube is the second most popular search engine with !
over 6 billion hours watched each month.!
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• Online video now reaches more UK and US adults than !
any TV broadcaster

4. How we do things differently
• We start by working out a distribution strategy and a path to ROI!
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• We integrate seamlessly with existing branding!
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• We provide on going data of how your film is performing:

5. Our success stories
Our online TV channel for Miller Homes went on to gain
‘Best New Innovation’ at the Herald Property Awards.!
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Our approach to Health and Safety films assisted Network
Rail’s LNW line in gaining a Gold RoSPA.!
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Our quarterly business update for ATS Euromaster saw
staff integration go from 25% to 85% and win a European
HR awards beating Boots and McDonalds

6. Making a difference for the
Forestry Commission
steve@lilac-films.com
01785 887 859

7. https://vimeo.com/32720719
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The brief was to show the uniqueness of the newly awarded Dark Sky park in Galloway
Forest.
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It was integrated into the Forestry Commissions Social Media campaign where it gained
10K views. It was syndicated on over a 100 travel blogs and by Visit Scotland.
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Of those shares the Sunday Times and Guardian Travel wrote articles based around the
film and Dark Sky parks. It went on to be used as part of a European documentary that
went out across Germany and Austria and was most recently used in Ray Mears Wild
Britain.
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The real and most important result is in the past two years tourism to the dark sky parks has
more than doubled.

8. Gaining a Viral audience
for Fayre and Square
steve@lilac-films.com
01785 887 859

9. https://vimeo.com/113691263
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The brief was to create a viral Christmas film involving the Fayre and Square
customers
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We built a Winter Wonderland in one of their pubs, set up hidden cameras around
the restaurant and surprised three families with present hampers of iPads and
children's toys as well as giving one lucky family an all expenses paid trip to
Disneyland Paris for their first family holiday.
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The results were 20,000 unique views on the run up to Christmas an average of 100
shares a day over the first week.
Over 300 Facebook commentsan overall increase of 400% in their social media
interaction and their best sales quarter of the year.

10. How can you help me?!
Who am I looking to meet?
James Du Pavey Estate Agents – Eccleshall!
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MediaHeads – Stoke on Trent!
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Couples getting married in 2015, 2016 and 2017!
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Members to book our 1-1 iPhonography training course

11. 4sight Presentation
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!www.lilac-films.com!
steve@lilac-films.com!
01785 887 859
Contact information
Any Questions?