Social stragety me and my friends presented in HULT Prize Social Entrepreneurship Competion in Dubai, 2013.
Our plan to eliminate urban slum hunger was with public private partnership through Khaana-van, home cooked affordable food on wheels.
Credits - Abhishek Mandloi, Aditya Basole, Ambuj Saxena, Aishwarya Padmanabhan and Priyanka Shah
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Editor's Notes
Research conducted: Dharavi slum Mumbai, Seemapuri slum in Delhi, Prahladnagar slum in Ahmedabad.All over the world, Per capita food wasted by consumers in Europe and North-America is 95-115 kg/year, while this figure in sub-Saharan Africa and South/Southeast Asia is only 6-11 kg/year. In India, 70% food gets wasted. We surveyed 66 people across 3 slums and 80% of them, stated that they want to live better and they’re open to new ideas. 91% people were not open to eating pre-cooked food everyday. Instead, they prefer to cook on their own even if their diet would not be balanced.Most of these people are either migrants from other states or immigrants from other countries. Thus, they do not have raton cards or other legal documentation to support them.
Nutritionists: We plan to stay with a community for 3 months. During this period, we’ll undertake a behavioral and cultural mapping of the community to provide a customized plan to cater to their needs. He will ensure that the food is culturally fit and well balanced. We’ll also ensure that these practices become Habits, thus will last longer. Grocery: Foodgrains available through conventional retail chain is not affordable for our Target Group. As a result, they end up consuming either poor quality or less quantity. They can use mobile technology to inform about their needs and when they want the van to come.
Daily cycle of the Khaanavan
Per capita food wasted by consumers in Europe and North-America is 95-115 kg/year, while this figure in sub-Saharan Africa and South/Southeast Asia is only 6-11 kg/year. In developing countries more than 40% of the food losses occur at post harvest and processing levels, while in industrialized countries, more than 40% of the food losses occur at retail and consumer levels.Usually, food gets wasted in the following 5 stages: Agricultural production: losses due to mechanical damage and/or spillage during harvest operation (e.g. threshing or fruit picking), crops sorted out post harvest, etc.Postharvest handling and storage: including losses due to spillage and degradation during handling, storage and transportation between farm and distribution.Processing: including losses due to spillage and degradation during industrial or domestic processing, e.g. juice production, canning and bread baking. Losses may occur when crops are sorted out if not suitable to process or during washing, peeling, slicing and boiling or during process interruptions and accidental spillage.Distribution: including losses and waste in the market system, at e.g. wholesale markets, supermarkets, retailers and wet markets.Consumption: including losses and waste during consumption at the household level. The services of our Social Enterprise shall include Consultation and Training on Storage and Warehouse maintenance to ensure that food does not get wasted or lost. In addition, packaging and insurance would give stability to the vendors and 3rd party service providers.
The slides that follow are an indication of how much food is wasted by the different parts of the world across all food categories. A major component of the wastage and food loss is the poor distribution system prevalent in many countries. This helps us get a perspective how important it is to plug the loopholes of the Distribution system in order to provide food for the needy.
Our Social enterprise attempts to address the pain points of a relatively less-efficient Storage and Distribution system. Our social enterprise attempts to streamline the existing Storage and Distribution systems. Our Social Enterprise utilizes and provides foodgrains to the people who are not entitled for foodgrains and struggle to buy them in open market. Additionally, Our Khaanavan, provides convenience and information. Thus it is a viable option for its primary stakeholders, the urban slum dwellers.
The slides that follow are an indication of how much food is wasted by the different parts of the world across all food categories. A major component of the wastage and food loss is the poor distribution system prevalent in many countries. This helps us get a perspective how important it is to plug the loopholes of the Distribution system in order to provide food for the needy.