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Creativity Workshop




Gent 10th of May 2011
¡Hola Hallo! Hej!
I think of ideas
I make prototypes
and implement them
What is Creativity?
   6
The act of turning new and imaginative ideas into reality
It involves two processes: thinking, then producing
Innovation is the production or implementation of an idea
If you have ideas, but don't act on them, you are imaginative but not creative
The Creative process
http://www.cocd.org/
Open your mind
legal notice
Everyone is Creative
designers   (as seen by designers)
designers   (as seen by developers)
developers   (as seen by developers)
developers   (as seen by designers)
The Creative process
http://www.cocd.org/
1. postpone judgement
2. open yet private
3. embrace naive ideas
4. don’t be arrogant
5. hitchhike on ideas
http://www.cocd.org/
Let’s go!
Step 1: Start with a good question
1. Increase voluntary commitment.
2. Boost the image of volunteering
3. Encourage people to volunteer
How can we...?

Which ways can we use...?

Wouldn’t it be great if...?

Wouldn’t it be horrible if...?
Positive consequences

Positive advantages

Imagine other stakeholders
Turn question around
Be even more ambitious
Use Metaphores
Exagerate

Contradictions
Step 2: Divergence
The Creative process
Association
1-2-3 Champagne
Reversal
Idea Matrix
1+1=1
Step 3: Convergence
The Creative process
Be brave
HOW?




NOW   WOW
step 4: draw 3 ideas
and pitch it
@studiomuscle   hendrik@studiomuscle.com

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Workshop creativiteit

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  40. Stap 1: HKW + probleem of kans\n* Hoe kan ik tijdig uit de meeting geraken?\n\nStap 2: Positieve gevolgen\nWelk positieve gevolgen zou het oplossen van dit probleem hebben? Noem er minstens drie.\n\n* Ik zou geen meerkost hebben aan kinderopvang omdat ik tijdig aan de schoolpoort zou staan\n* Ik zou makkelijker kunnen carpoolen met mijn collega\n* Ik zou zelfgemaakte warme maaltijd kunnen bereiden\n\nStap 3: Positieve voordelen\nWelke positieve voordelen zouden hieruit kunnen voortvloeien?  \n\n* Ik zou mijn gezinsbudget beter onder controle kunnen houden\n* We zouden al heel wat werk in de wagen kunnen doen, zowel in het heen- als terugrijden.\n* Ik zou samen met het hele gezin gezonder kunnen eten.\n\n
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  52. U kan Gutenberg beschouwen als de uitvinder van de boekdrukkunst, maar u kan ook zeggen dat het een wat gekke vent was die een druivenpers met munten slaan ging combineren. Hoe kom je er bij? Maar zo werd 1+1 wel degelijk 1. Twee apart staande concepten werden 1 revolutionair geheel.\n\nEn wat die gekke Gutenberg kon, dat kan u ook.\n\nNeem er het alfabet bij en gebruik elke letter als beginletter van een voorwerp.\nA: aanrecht\nB: berenvel\nC: cederhout\nD: dobbelsteen\nen ga zo maar door. Neem nu twee willekeurige woorden uit de lijst en ga ze combineren tot één nieuw geheel. Maak van twee ogenschijnlijk niet-gerelateerde voorwerpen een nieuw concept.\n\nZo worden een Wastafel en een Ladder een in hoogte verstelbaar badkamermeubel voor kinderen, volwassenen, mensen met een handicap...\nZo worden een Feestneus en een Kurkentrekker een wijntester die meteen weet aan te geven of een fles nog goed is of niet.\nZo worden een Stoeprand en een Haardroger een fietspad dat ijsvrij blijft in de winter.\n\nHet punt is om uzelf te oefenen in het zien van kansen en overeenkomsten in plaats van drempels en verschillen.\n\nU kan er als begeleider van een sessie ook een heel leuke energizer van maken. Iedere deelnemer benoemt een voorwerp dat begint met de eerste letter van diens voornaam. Die schrijft hij op een post-it en kleeft hij op zijn bovenlichaam, voorhoofd, rug, linker schoen...kies maar. Vervolgens gaan de deelnemers door elkaar lopen, tot u stop roept. Deelnemers die dicht bij elkaar staan vormen duo's die aan de hand van hun voorwerp ter plaatse een nieuw concept bedenken. De associatieve sappen gaan meteen aan de kook en mensen leren elkaar op een heel speelse manier (beter) kennen.\n
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