Session given by Mitch Canter at #yallconnect - July 24, 2013.

1. S
Essential Tools
for Before and After Posting Your Story

2. Who Am I?
Mitch Canter
@studionashvegas
http://www.studionashvegas.com

3. Our Before / After Goals
Before
S Planning your content
S Select / research your target
content
S Write the content (and tweak it!)
After
S Measure Success, Find
Failures
S Receive feedback / comments
on your content
S Sharing / “The Long Tail”

4. S
Before The Post

5. Planning Content
Editorial Calendar
S Helps to schedule and keep
track of content.
S Free: Google Apps
S Spreadsheets for Content
S Calendar for Scheduling
S Drive for storing /
collaborating / editing
content

6. Content Research
Google Keyword Tool
S See search volume on Google.
S Can search globally or locally.
S The “Sweet Spot”:
S High Search Volume
S Low Competition

7. Content Research
Google Search
S Who else has written on your
topic of choice?
S What kind of content out there?
S Video?
S Text?
S Audio?
S Images?

8. Content Research
When Should I Share?
S When are followers online?
S Free: Tweriod
S One Analysis / mo.
S Can pay for deeper
analytics
S Paid: SocialBro
S Ranges from $7 - $150 /
mo.

10. Writing Content
Use The Spell Checker!
(for the love of God, please.)

11. Content Research
WordPress SEO
S Once you’ve written, will
analyze your content.
S Reading level, keyword
saturation.
S WordPress Plugin (Free!)

12. S
After The Post

13. Measure Success, Find
Failures
Google Analytics
S Compare trends, traffic
patterns, and even write call-to-
action goals.
S See which posts generated
traffic and action.
S Free (with a Google Account)

14. Measure Success, Find
Failures
Woopra
S Live view of website statistics.
S Watch people “walk around”
(and leave).
S Warning: Time Sink!
S Free!

15. Measure Success, Find
Failures
CrazyEgg
S Heat Map tracking
S See where people are clicking
on your site (“Does the content
convert better in different
locations”)?
S Cost: $9 / month (basic)

16. Receive Comments /
Feedback
Commenting Systems
S LiveFyre
S IntenseDebate
S Disqus
S Allow integration of social
networks / “openID” (login with
Twitter, Facebook, etc).

17. Receive Comments /
Feedback
The Best Way To Get Feedback?
ASK

18. Sharing / “The Long Tail”
Social Networks
S Twitter
S Facebook
S LinkedIn
S Pinterest
S Google +

19. Sharing / “The Long Tail”
Buffer App
S Automated, Real Content
S Scheduled Ahead of Time
S Can set a posting schedule
S Facebook, Twitter, and
more.
S Don’t be a robot!

20. Sharing / “The Long Tail”
IFTTT
S “If This… Then That!”
S Allows “hooks” – create a tweet
automatically from a blog post,
etc.
S Can send texts, post to
Evernote… and more!
S Free!

21. Sharing / “The Long Tail”
Tweetily
S Automatically tweet old posts
S Can set interval, number of
tweets to share, and many
more options
S WordPress Plugin (Free!)