Presentation for the 1st round of 3rd CITI Financial IT Case Competition (CFICC), 2011. Project: M-Ad: A Mobile Based Solution to Classified Advertisements

1. LOGO
Mobile Advertisement(m-Ad)
BUET Chariots
Deliberators:
Rahat Ibn Rafiq
Sajjadur Rahman
m-Ad

2. 1. Problem & Solution
2. Business Process
3. Information Technology Usages
4. Business Model
5. Economic Feasibility
6. Scope of Real life Implementation
Index

3. • Arafat is a software engineer.
 A software company gives a job
circular in the Daily ‘Y’.
 Unfortunately he keeps the Daily ‘X’.
 An opportunity is lost.
 Looking for a job
Scenario

4. • Ms. Momtaz is a housewife
 Looking for a flat in area ‘B’.
 Tedious process hampers
daily chores
 Misleading information.
Scenario

5. • Sadia is a student
 Need tuition.
 Decides to advertise in the daily ‘X’.
 Entails relatively large sum of money.
 For a 40 word classified advertisement, the charge
is 1000BDT.
Scenario 3

6.  Scenario 1:
 Inconsistent reachability to the target people.
 Scenario 2:
 Unreliable and unavailable information
 Too hectic and painstaking
 Scenario 3:
 Monetary constraint
Dredged up problems

7.  Furthermore
 Time Latency
 Text’s dependency on monetary factor
 Lengthy process
 Untoward hassles due to exposing of contact
numbers.

8.  Students
 Unemployed personnel
 Unmarried personnel
 Companies
 Flat owner & renter
 Others
 Tech-based users
 Second hand vehicles sale
 Gadgets exchange
Target Customer

9. Outcome of Survey
 98% people are interested in mobile
based system.
 70% of them wants security first.
 92% people prioritize the low
operating charge.
 73% of them wants easy operation
module.
 90% of them wanted a easy query
system.

10. m-Ad System
 Scope
 Classified Advertisement
 Initiated by a simple cell-phone command
 Inexpensive advertising environment
 Easy access to the advertisements
 Consistent connection between the advertiser and the
query-user.
 Hassles kept at the minimum.

11. LOGOm-Ad

12. Actors
 Customer
 Mobile Operator
 Advertiser
 Query User
• Classified advertisement Advertiser
• Commercial advertisement Advertiser

13. Customer
 Have a registered SIM card
 Register into the system
 Can give advertisements or make a query

14. Advertiser
 Fill up the fields provided in the environment
 Send the data to the system database

15. Classified Advertiser
 No text approach in the application
 Text is required if SMS subsystem is used.
 The Advertiser’s contact information is provided
to the query user.

16. Commercial Advertiser
 Choose number of Ads to be propagated
 Embedded in the return SMS of the query users.
 Application is a must. No SMS subsystem.

17. Query User
 Request a query
 Retrieved information is checked against the
request by the mobile operator.
 Relevant information is sent.

18. Mobile Operator
 Handle all the users
 Registering process and data retrievals
 Complaint handling

19. LOGOm-Ad

20. Information Technology
 Application software
 Mobile SMS
 Content server
 Database
 Software requirements

21. Application software
 Registration:
• Compulsory registration
• Given information is checked against the
information in the mobile operator server.
• Valid if given data conforms to that of the server.

22.  Aesthetic look:
• User friendly GUI
 Advertisement:
• No text based approach
 User Query:
• Appropriate options to form the required queries
Application software(contd.)

23. Mobile SMS
 For mobiles that are not java enabled
 Text based fixed format queries and advertisements
 Notifications through SMS

24. Content Server
 Stores the advertisement
 Collects and sends SMS
 Verifies the user.
 Retrieves the information for the query and sends it
to the user.
 All advertisements have a lifetime of 10 days.

25. Database
 Installed in the content server
 Powerful database for efficient data retrieval
 Oracle, MySQL , SQL server can be used

26. Software Requirements
 Open source platform
 We will use C# or java, PHP or JAVA SERVLET
 Linux for open source facility

27. LOGOm-Ad

28. . Advertisers Registration Process

29. . Advertisers procedure (application based)

30. . Advertisers Procedure(SMS based)

31. 4. Advertisers process

32. 5. Query user’s Registration Process

33. 6. Query procedure (application based)

34. 7. Query procedure (SMS based)

35. System Demonstration
Advertiser
User
Mobile Operator Server
Content Server
Yes, I’ve
found my
information

36. LOGOm-Ad

37. How we determined the number of Customer
No. of Advertisement
4500(Calculated)
No. of Response
4500
(assumed)
No. of Commercial Advertiser
15
(Assumed)
No. of Total Client
9015
(within a month)
Improvement rate of no.
of Client
10%
(Assumed)
Total no. of client in a year (considering improvement rate)= 149476
150000 (Approximately)
Cost Analysis

38. Total revenue 10500000 BDT
Registration Fee (150000 customer x 30 BDT) 4500000
SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000
Commercial Advertisement (600000 SMS x 5 BDT) 3000000
Variable expense 0 BDT
Contribution margin 10500000 BDT
Fixed expense 8750000 BDT
Software Development Cost 5000000
Software Security and maintenance cost 50000
Customer Care Allowance 700000
Advertisement Cost 3000000
Net operating income 1750000 BDT
Cost Analysis

39. Break even analysis 70Q= 8750000
Break Even Analysis

40. Initial cost
5000000 BDT
Fixed expense per
year
5000000 BDT
Total revenue
Per year
10500000 BDT
Projected cash flow
Initial Stage -500000 BDT
After 1st year 1750000 BDT
After 2ND year 8500000 BDT
After 3RD year 15250000 BDT
Payback Period

41. LOGOm-Ad

42. RISK TYPE POSSIBLE RISKS
Technology 1.High traffic in database.
2.Malfunction of server.
People 1.Lack of technical expertise in average users.
2.Fake advertisement.
3.Erratic input.
Requirements Changes in user requirements after the
implementation requires major design rework.
Risks & Risk Types

43. Risk Analysis
RISK PROBABILITY EFFECTS
High traffic in database Moderate Serious
Server malfunction Low Catastrophic
Lack of technical expertise
in average users
High Tolerable
Fake advertisement Low Tolerable
Erratic Input High Serious
Requirements alteration Moderate Tolerable

44. Risks Planning
RISK STRATEGY
High traffic in database Investigate the possibility of buying a
higher performance database.
Server malfunction Standby backup server.
Lack of technical expertise in
average users
Introduce this system to general mass &
train them how to use.
Fake advertisement Complaint system.
Erratic Input No database update. Notify user about the
failure.
Requirements alteration Rigorous survey of user requirements. Version
control.

45. Real Life Implementation
 can be implemented in a wide range of sectors of
real life
– Flat/apartment sale/rent.
– Tuition/student wanted
– Motor vehicles/tech-based appliances sale.
– Matrimony
– Job opportunity
– Others.

46. Benefits & Impacts
 Advertisers need not go to advertisement booth in
person.
 Mobile system.
 Real time advertisement submission & launching.
 Automated notification
 Inexpensive
– Low advertisement & searching cost
– Uneager customers encouraged

47. LOGOm-Ad

48. Thank You

49. LOGO
Use-Case
Model
m-Ad

50. Subsystems
 4 subsystems-
– Registration
– Advertisement
– User Query
– Complaint

51. Registration
Request
ConfirmationAdvertiser
Use Case diagram :Registration
User
Information
Collection
Mobile
Operator
<<depends on>>

52. Advertisem
ent
Submission
Updating
&
Notification
Advertiser
Content
Server
Use Case diagram :Advertisement
Validation
Mobile
Operator

53. Query
Submission
Searching
&
Notification
Advertiser
Content
Server
Use Case diagram :User Query
Validation
Mobile
Operator

54. Complaint
Submission
User
information
verification
Complaint
Filing
<<depends on>>
User
Mobile
Operator
Use Case diagram :Complaint
Confirmation
<<depends on>>

55. Cost Analysis

56. Break Even Analysis

57. Payback Period

58. Questionnaire

59. Questionnaire(contd.)