SlideShare a Scribd company logo
1 of 7
As search engine’s
practices, algorithms and
procedures change from time to
time, it is important for website
owners to conduct regular
assessment and optimize their
websites to get a good place in
search engine results.
Have a look at a few basic tasks
that are to be performed in an
SEO website audit
ON PAGE AUDIT
Assessing the on-page performance and making the
necessary changes is the first and foremost step for
improving a website’s SEO.
On-Page audit carries analysis to determine whether
the website has …
• Title tags with relevant keywords
• Quality Meta description tag
• Pages containing quality and unique
contents optimized with natural keywords
• Images optimized with best SEO practices
• Internal page links
• Checking the robots.txt file
• Reviewing Redirects
• Checking internal links pointing
to 404.
• Checking for penalties
• Checking for hacked content, if
any.
Determination of visibility in
Search Engines
Pages in websites need to be checked for visibility in
search engines. The process for checking the page
visibility might involve
As the number of quality link pointing to a site boosts
the site’s performance in search results, it is important
to check the quality of the link profile. The backlink
audit process includes
BACKLINK AUDIT
• Evaluation of the back links
• Finding whether the backlinks are
coming from a quality site
• Judging whether the links are
coming from a relevant website.
• Compressing images
• Removing unnecessary java
script from pages
• Using a page speed service
CHECKING PAGE SPEED
Page Speed plays are very vital role in improving a
website’s SEO and to obtain conversion rates. Page
speed can possibly be improved by
Do you feel that the performanceof your
website is below par?
Place an order at SubmitINme for a complete website
audit.
Visit : www.submitinme.com
Address:
WhiteLake
Adv.Dharmaraj Complex,
Court Road,Tamil Nadu,
India-629001

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Basic Tasks involved in a Website SEO Audit

  • 1.
  • 2. As search engine’s practices, algorithms and procedures change from time to time, it is important for website owners to conduct regular assessment and optimize their websites to get a good place in search engine results. Have a look at a few basic tasks that are to be performed in an SEO website audit
  • 3. ON PAGE AUDIT Assessing the on-page performance and making the necessary changes is the first and foremost step for improving a website’s SEO. On-Page audit carries analysis to determine whether the website has … • Title tags with relevant keywords • Quality Meta description tag • Pages containing quality and unique contents optimized with natural keywords • Images optimized with best SEO practices • Internal page links
  • 4. • Checking the robots.txt file • Reviewing Redirects • Checking internal links pointing to 404. • Checking for penalties • Checking for hacked content, if any. Determination of visibility in Search Engines Pages in websites need to be checked for visibility in search engines. The process for checking the page visibility might involve
  • 5. As the number of quality link pointing to a site boosts the site’s performance in search results, it is important to check the quality of the link profile. The backlink audit process includes BACKLINK AUDIT • Evaluation of the back links • Finding whether the backlinks are coming from a quality site • Judging whether the links are coming from a relevant website.
  • 6. • Compressing images • Removing unnecessary java script from pages • Using a page speed service CHECKING PAGE SPEED Page Speed plays are very vital role in improving a website’s SEO and to obtain conversion rates. Page speed can possibly be improved by
  • 7. Do you feel that the performanceof your website is below par? Place an order at SubmitINme for a complete website audit. Visit : www.submitinme.com Address: WhiteLake Adv.Dharmaraj Complex, Court Road,Tamil Nadu, India-629001