Wondering whether local SEO work for your business? It will definitely give you great results if you follow the simple tips given here. Read now and know about the local SEO strategy.

1. Local SEO Tips for Small
Businesses

2. WHY LOCAL SEO?
 According to Google places stats & facts more than
20% of searches on Google are location based and
these numbers are going to increase in future

3.  According to Comscore mobile search volume may
surpass pc search volume this year and more than
40% of mobile phone search has local intent
WHY LOCAL SEO?

4. LOCAL RANKING FACTORS

5. WHY LOCAL SEO?
 Local search engine optimization is so complex that
it’s important to change your online marketing
strategies to match current trends

6. LOCAL ON-PAGE TIPS
 On-page factors influence search engine ranking, so
ensuring that it is properly optimized is the key for
any website

7.  Domain name should reflect business type
LOCAL ON-PAGE TIPS

8.  Title of each page should reflect your business,
services and location
LOCAL ON-PAGE TIPS

9.  URL of each page should reflect your business,
services and location
LOCAL ON-PAGE TIPS

10.  Description of each page should reflect your
business, services and location
LOCAL ON-PAGE TIPS

11.  Header tags of each page should reflect your
business, services and location
LOCAL ON-PAGE TIPS

12.  Crosslink between related pages with descriptive
terms and add location to content where it makes
sense.
LOCAL ON-PAGE TIPS

13.  Incorporate authorship, publisher, schema &
structured data in location landing page
LOCAL ON-PAGE TIPS

14.  Ensure website includes information about local
area, NAP, business hours, directions
LOCAL ON-PAGE TIPS

15. KEY TAKEAWAYS
 Domain name should reflect business type
 URL/Title/Description/Header tags of each page should reflect
business, services and location
 Internal link between related pages with descriptive local terms
 Include social media links so visitors can share the page if they find
useful/informative
 Incorporate authorship, publisher, schema & structured data in
location landing page
 Ensure website content includes information about local area, NAP,
business hours, directions, testimonials

16. LOCAL CITATIONS
 Citations are mentions of business name, address,
website
 Both structured & unstructured citations are key
factor in ranking algorithm.

17. LOCAL CITATION TIPS
 Check for duplicate listings, if possible update or
remove these listings

18. LOCAL CITATION TIPS
 Consistent information is the key, so make sure it’s
accurate and verify as many sites through email or
phone

19. LOCAL CITATION TIPS
 Ensure business is listed in appropriate categories
that relate to services offered

20. LOCAL CITATION TIPS
 Create separate location page on your website if your
business serve in multiple locations

21. LOCAL CITATION TIPS
 Incorporate attractive images, videos, special offers,
and other key information to make it more
informative to potential customers

22. KEY TAKEAWAYS
 Check for duplicate listings, if possible update or remove these
listings
 Consistent information is the key, so make sure it’s accurate and
verify as many sites
 Ensure business is listed in appropriate categories that relate to
services offered
 Create separate listings for each location page on your website if
you have multiple locations
 Incorporate attractive images, videos, special offers, website URL
and other key information to make your listings more informative
and attractive to potential customers

23. ONLINE REVIEWS
 Positive online reviews about the business/service
will not only improve the trust about the business it
will also influence potential visitors to click through
 Reviews left in authority sites are important factor in
local search engine ranking

24. ONLINE REVIEWS
• Encourage customers to leave reviews online,
but don’t offer incentive

25. ONLINE REVIEWS
• Make it easy for customers to leave review by
showing them process through email, flyers,
printout

26. ONLINE REVIEWS
 Respond to all review types (positive/negative)
across all sites

27. ONLINE REVIEWS
 Encourage customers to leave reviews across
multiple key local sites

28. KEY TAKEAWAYS
 Encourage customers to leave reviews online on key
authority sites
 Respond to all review types (positive/negative)
across all sites
 Make it easy for customers to leave review by
showing them process through email, flyers, printout
 Encourage customers to leave reviews across
multiple key local sites

29. PUBLISH FRESH CONTENT
 Search engines emphasis on adding fresh, useful,
relevant content for visitors and return the best
source in SERPS for related search queries

30. PUBLISH FRESH CONTENT
 Publish relevant local content on an ongoing basis,
talk about neighborhood businesses, local events,
and link to relevant sites

31. PUBLISH FRESH CONTENT
 Consistently share and engage in social media sites

32. PUBLISH FRESH CONTENT
 Pass along the information through weekly/monthly
newsletters

33. KEY TAKEAWAYS
 Publish relevant local content on an ongoing basis
 Consistently share and engage in social media sites
 Talk about neighborhood businesses and link to
relevant sites
 Pass along the information through weekly/monthly
newsletters

34. LOCAL SEO LINK BUILDING
 Host/Sponsor local event, charity

35. LOCAL SEO LINK BUILDING
 Participate in local government/city/group
associations

36. LOCAL SEO LINK BUILDING
 Scholarship for local schools/college students

37. LOCAL SEO LINK BUILDING
• Guest blog on local, niche related blogs

38. LOCAL SEO LINK BUILDING
 Press release with newsworthy content/NAP

39. KEY TAKEAWAYS
 Host/Sponsor local event, charity
 Participate local government/city/group associations
 Scholarship for local schools/college students
 Guest blog on local, niche related blogs
 Press release with newsworthy content/NAP

40. THANK YOU.
Corporate Office:
WhiteLake Technology Solution Pvt. Ltd.
4th & 5th Floor, Advocate Dharmaraj Complex,
Court Road, Near Assisi Church,
Nagercoil, Tamil Nadu – 629001.
Web: www.submitinme.com
Branch Office:
WhiteLake Technology Solution Pvt. Ltd.
Plot No: 110&111 Burma colony,
Off OMR, Perungudi,
Chennai – 600 096
Tel : +91-4652-402620

41. SOURCES
 Hubspot.com
 Moz.com
 Koozai.com
 searchengineland.com