Making Facebook, Twitter & Social Networking buzz for Your Business w Nhat Pham Social Media Strategist| Author| Speaker Atlantic City 1/27/11

1. Making Facebook, Twitter & Social Networking
Buzz for Your Business
Eastern Conference 2011
Atlantic City Social Media
#NPMA11 Strategist/Author/Speaker
@NhatPham
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2. Background
 Refugee from Vietnam
 Sales & Marketing
 Been in Internet since
90’s
 Technology “Nut”
 Love People
Phamily Guy
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3. How People often Choose Today
Word-of-Mouth
Traditional Advertising
Email Marketing
Mobile Text Marketing
Google Places
Search Engines
 Web Site
Blogs
Social Networks
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4. Social Media ROI
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5. Social Networking WIFFM
1. That’s where your customers hangout
2. Social CRM
3. Brand you! - Stay top of Mind
4. Opt-in Message
5. Google Juice aka SEO
6. Local Domination
Bonus
FREE
Cost-effective
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6. Be Smart, Be Aware
 Conversation is happening with your
without YOU! Is it about you?
 It’s Social!
 Be Genuine
 It’s NOT a Fad
 Don’t do it if you SUCK! M3
 Be R.A.W.
***
It’s NOT FREE
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7. Extend Your Reach
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8. Customer Lifecycle
Click on Image above to watch Video on YouTube
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9. C-Level of Social Marketing Success™
Create a Community
• Like-minded people
• Get engagement
• You have a “Tribe”
Cultivate Common Cause
 Find your why
 It doesn’t have to be warm & fuzzy
 Connect to them on emotional level
Connect with customers, clients, colleagues
 Link to them on all sites
 Use Multiple modalities
 Give them a reason to connect
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10. Best Practice
 Know your purpose/goal
 Develop a Plan and
Strategy
 Decide metrics to use
 Measure your results
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11. Best Practice M3
 Market
 Message
 Method
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12. Benjamin Moore
 76% of budget to Social Marketing ($15M)
 Facebook, Twitter, YouTube
 Over 16K Likes
 Buyers?
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13. Benjamin Moore
 76% of budget to Social Marketing ($15M)
 Facebook, Twitter, YouTube
 Over 16K Likes
 Buyers?
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14. Benjamin Moore
 76% of budget to Social Marketing ($15M)
 Facebook, Twitter, YouTube
 Over 16K Likes
 Buyers?
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15. ROI Case Study- Puritan Cleaners
 Richmond, VA based cleaners
 13 locations
Challenge
 Want to capture more emails
 One week Social Campaign
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16. ROI Case Study- Puritan Cleaners
Solution
 Free Pants Wednesday
 Facebook, Twitter, YouTube
 Other local sites
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17. ROI Case Study- Puritan Cleaners
Results
 1123 pants cleaned
 Opt-in 611 new valid emails
 2247 additional articles of clothing
 27.6% increase in revenues
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18. Case Study: Mekong Restaurant
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19. ROI Case Study- Mekong Restaurant
Solution
 Facebook Profile, Group, Fan
page
 Twitter & Foursquare
 Weekly YouTube Videos
 Other local sites
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20. Case Study: Mekong Restaurant
Metrics
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21. Case Study: Mekong Restaurant
Demographic Info of 4905 Fans
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22. Be R.A.W.
 Relationships
 Add Value
 Work 2.0
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23. Next Steps Social Networking 101
 Decide which Social Platforms
to Use
 Start from Inside Out
 Develop plan
 Keep Learning
 Train Internal or Outsource
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24. Recap Social Networking 101
 M3
 How will you attract a Tribe
 Goal & Plan
 Be R.A.W.
 Goal-to-Action
 Measure it
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25. Bonus – Twitter on Training Wheels
 Follow People
 Follow #Hashtags
 Tweetbeep
 Tweetdeck
 Tweet
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26. Contact
Nhat Pham
npham@successwerks.com
804.708.7637
in/NhatPham
/NhatPham
@NhatPham
RoadWarriorShow.com
Monday’s 9AM ET
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