16. From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a "digital water cooler," a space where friends, fans and followers can discuss the NBA.
17. "I hope fans understand that we're listening to them as much as we're talking to them. "We're responding in real time and making changes big and small to deliver them content that they want."
44. Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers
45.
46.
47.
48.
49. 7 billion People in the world Based on the data from participating countries, we make the following assumption. >1 billion Social network users 2 billion internet users in the world