Pathways is an exciting networking event; bringing like-minded individuals and businesses together to discuss current trends and employment opportunities in broadcast journalism, film & media production, animation, visual effects, gaming and photography. 8 keynotes and 8 workshops. Sheffield Hallam University. Dani Millward and myself led a workshop at this event on industry networking using social media

1. Industry Networking
Using Social Media
Sue Beckingham (Social Media Researcher) and
Dani Millward (Grayling – Digital Marketing)

3. It's not
who you
know, it's
WHO
KNOWS
YOU.

4. @suebecks
Blog: http://socialmediaforlearning.com http://www.slideshare.net/suebeckingham
https://www.pinterest.com/suebecks
Sue Beckingham

5. Dani Millward
@dani_johanna
Blog: http://www.danijohanna.co.uk
FB: http://www.facebook.com/danijohannablog
Blog: http://www.linkedin.com/daniellejmillward
Instagram: @danijohanna

6. This is not
an information age.
It's an age of
NETWORKED
INTELLIGENCE
Don Tapscott, Author of Wikinomics

7. Close
connections
Outer circle of
connections
Layer of
opportunity
Connections

8. YOU
peers
employers
professionals
experts
professional
bodies
tutors
friends

9. OPERATIONAL
NETWORK
DEVELOPMENTAL
NETWORK
STRATEGIC
NETWORK
Purpose Getting work done efficiently;
maintaining the capacities
and functions required of the
group.
Enhancing personal and
professional development;
providing referrals to useful
information and contacts,
Figuring out future priorities
and challenges; getting
stakeholder support fro them,
Location and temporal
orientation
Connections are mostly
internal and orientated
towards current demands
Connections are mostly
external and orientated
toward current interests and
potential future interests.
Connections are internal and
external and orientated
towards the future.
Players and recruitment Key connections are
relatively nondiscretionary;
they are prescribed mostly by
the task and organisation
structure, so it is very clear
who is relevant
Key connections are mostly
discretionary; it is not always
clear who is relevant.
Key connections follow from
the strategic context and the
organisational environment,
but specific membership is
discretionary; it is not always
clear who is relevant
Network attributes and key
behaviours
Depth: building strong
working relationships
Breadth: reaching out to
contacts who can make
referrals and introductions.
Leverage: creating inside-
outside links.
Three forms of networking
Adapted from: How leaders create and use networks

10. 1 WHO should you connect with?
2 WHAT could you gain from making new connections?
3 WHERE could you make new connections?
4 WHEN could you make new connections?
5 WHY should you maintain your network?
6 HOW could your network benefit your career?

11. More than 2.9
million
companies have
LinkedIn
Company Pages
LinkedIn
members are
sharing insights
and knowledge in
more than 2.1
million LinkedIn
groups
LinkedIn
members did
over 5.7 billion
professionally-
oriented
searches on the
platform in 2012.

12. “My LinkedIn profile has been printed out and
used during an interview instead of the company
looking at my resume. I have made so many
connections and learned so much about various
industry trends via LinkedIn Groups. The
introduction feature helped me get connected to
various people. Via the company pages, I was
able to figure out who would be interviewing me
and was able to relate my background to their
published LinkedIn background.”

13. The only place
SUCCESS
comes before
WORK
is in the dictionary

14. Pathways is an exciting networking event; bringing like-minded individuals and
businesses together to discuss current trends and employment opportunities in
broadcast journalism, film & media production, animation, visual effects,
gaming and photography.
8 keynotes and 8 workshops
Sheffield Hallam University
http://www.shupathways.co.uk/