Social media unwrapped - the donut theory An introduction to social media and how it can be used for your own CPD

1. Social Media Unwrapped
The Donut Theory
Sue Beckingham

2. What does social media mean to you?
Make a list of any
social media tools you have
1. heard of
2. use yourself

3. http://www.threeshipsmedia.com/social-media-and-donuts/

4. Just some of the currently popular
Social Media tools

5. the corporate
office
the water cooler
the staff canteen
the bar
What we see now is merely a progression to
having conversations online

6. Technologies that enable
communication, collaboration,
participation and sharing.
Hughes A, 2009 for JISC
Social Media are

7. Social Media is
a tool
• for
augmenting
human social
and
collaborative
abilities
a medium
• for facilitating
social
connection
and
information
interchange
an ecology
• for enabling a
"system of
people,
practices,
values and
technologies in
a particular
local
environment"
Suter, Alexander and Kaplan, 2005

8. Social Media enables online
conversations

9. Social bookmarks
Pictures
Livecasting
Virtual Worlds
Wiki
Music
Events
Document/Content
sCRM
Video
Location
Reviews and Ratings
Business Networking
Dashboards
Listening and Targeting
Comment and Reputation
Wisdom of the Crowds
Q and As
Collaboration
Social Commerce
Blog Platforms
Blogs/Conversations
Social Curation
Streams
Nicheworking
DIY and Custom Social
Networks
Discussion Boards and
Forums
Social Networks

10. It's about choosing the right
'tools' or strategies for the
context and practical issue you
want to address
What social media should I use?

11. Social Media for
Communication and Collaboration
Collaboration can increase
knowledge, accelerate learning,
and spur innovation. It allows us to
integrate diverse talents and
experiences while avoiding
duplication.
Diana Oblinger
Social Collaboration refers
to processes that help multiple
people interact and share
information to achieve any common
goal.
Jane Hart

12. The added social value >
• Enables and provides support for learning
• Can increase the effectiveness of learning
• Can increase access to learning.
• Allows people to connect with each other in
spite of geographical distances
• Provides a forum and permission to
participate
• It complements face to face
communication
Adapted from George Siemens
http://www.elearnspace.org

13. Different types of involvement
• Creators
• Conversationalists
• Critics
• Collectors
• Joiners
• Spectators
• Inactives

14. http://socialmediaforlearning.com/
Blogging

15. Develop your personal learning
network (PLN)
By using a variety of social media tools to
connect and network with people who
you share similar interests or goals

16. My PLN
Quick answers Current developments

17. My PLN
Collaborative projects Sharing resources

18. + My PLS
(My Personal Learning Space)
My blog is somewhere to keep and record:
• A record of achievements
• A ‘happy file’
• A reflective diary

19. A reflective diary
You may want to consider:
• What went well and why?
• What didn’t go so well and why?
• What did you learn?
• What might you need to learn?

21. Your Expertise
Groups, Polls, Q&As
Share your portfolio,
blog, website
Communicate updates
of new blog posts,
events
Raise and answer
questions

22. Promote events

23. Creative Online CV/Resume/Portfolio
Video

25. Sue Beckingham
s.beckingham@shu.ac.uk
http://twitter.com/suebecks
(@suebecks)
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks