Presentation from June 27th. 2013 at CDN World Forum. http://www.cdnconference.com/conference/conference-agenda.html#16-20-developing-the-international-cdn-mobile-broadband-operator-and-services-perspective

1. Developing the International CDN
Mobile Broadband Operator and
Services Perspective
Strategy Analytics
Sue Rudd – Director Service Provider Analysis
14 June 2013
Copyright© Strategy Analytics 2013

2. Outline
Operator CDN Options impact International CDN Options
Mobile Broadband Operator Business Goals for International
CDNs
Global Alternatives: Cloud vs. CDN vs. SDN
International Evolution of CDNs
Copyright© Strategy Analytics 2013
Evolution of Cloud to CDN and SDN – ‘Akamai is the Global SDN’
New Global CDN Services
7/14/2011 2

3. Mobile Broadband Operator Business
Goals for International CDNs
• End-to-End Global Roaming User Traffic
Optimization
• Wholesale ‘White label’ Service for Enhanced Media
Content Delivery over Mobile Broadband
• Mechanism for secure ‘multi-screen’ content
delivery across Multiple Radio Access Networks
(RANs) in conjunction with fixed
telecommunications affiliates
37/14/2011 Copyright© Strategy Analytics 2013

4. Evolution of Cloud to CDN and SDN
‘Akamai is the Global SDN’
4
Federation
• Management & provisioning
• Advanced services
• Redundancy and overflow
• Federation and global reach
Copyright© Akamai ® Technologies Inc. 20127/14/2011

5. Operator CDN Options impact
International CDN Options
Operators looking to ‘Own’ their Global CDNs ….Virtually at least…
So looking for:
• Managed Service
• Licensed Platform with:
• Federation ‘Peering’
• Global ‘Peering’
57/14/2011 Copyright© Strategy Analytics 2013

6. International Evolution of CDNs
• Pairwise Federation Deals
• Global Wholesale by one CDN Provider as:
 ‘White Label’ for Tier 1 Mobile Broadband Providers
 Branded CDN for Tier 2 & 3 Mobile Broadband Service Providers
 Native Tier 1 & 2 Global Mobile Broadband CDN Providers
• Compare Options:
• IPX Global Roaming Option for Mobile Broadband Cloud Content
• Global Content Owner/Reseller CDN/SDN overlay OTT for Mobile
Broadband e.g. Netflix on top of AWS
67/14/2011 Copyright© Strategy Analytics 2013

7. International Evolution of CDNs
7
Akamai Global Network
Akamai CDN: 150+ locations, 81 countries
7/14/2011

8. International Evolution of CDNs
8
Edgecast Global Network
Copyright© Edgecast Technologies Inc. 2013
7/14/2011

9. International Evolution of CDNs
9
Limelight Global Network
Copyright© Limelight Networks Inc. 2013
Limelight Networks CDN: 80 locations and peering with over 900 ISPs globally.
7/14/2011

10. International Evolution of CDNs
10
OnApp Global Network
OnApp CDN: 161 locations, 40 countries
Copyright© OnApp 20137/14/2011

11. 11
New Global Mobile Broadband CDN Services
New Services
on LTE
Same types of
applications & content
we see on 3G today:
Internet browsing
Social Networking
Variety of video
streaming applications
+ New Cloud Services –
NaaS & WebRTC
LTE Differentiators
Better speeds and lower
latency
Ability to support more
sessions ‘flows’/
speeds
Guaranteed QoS/QoE
Improved cost structure
for data delivery
Wi-Fi Interoperability
New Devices
Motivation to upgrade
to ‘must-have’ devices
LTE moves to a broader
cost-conscious price
plans for services and
devices
Multi-Screen: Tablets,
Smartphones and soon
& ‘Cloud Phones’ as
well as Internet & TV
from Mobile
Providers
New LTE 4G Positioning
is about Delivering ‘3G Promise’ with Speed, Capacity, Low Latency +
Global IP based Cloud for NaaS & WebRTC
Copyright© Strategy Analytics 2013 Source: Strategy Analytics Wireless Networks & Platforms
7/14/2011 11

12. Global Alternatives: Cloud vs. CDN vs. SDN
• Summary of Operator Choices
• Conclusions from the Conference
127/14/2011 Copyright© Strategy Analytics 2013

13. 1313
Contact
Sue Rudd
Director Service Provider Analysis
Strategy Analytics
Email: srudd@strategyanalytics.com
7/14/2011
Copyright© Strategy Analytics 2013

14. Two Models for Operators with CDNs: ‘Best Bit Pipe’ or
‘Managed Content’? Telco Value Chain for future IPTV & Video services
14
Operators can add Value to Both OTT and Managed Content Models
Network‘Managed
Content’
Content Owner
Generation
Content Routing/
Optimization
Delivery/
Optimizer
End User
Devices
Mobile Operator
Manages (QoE) &
Optimizes Both
DELIVERY & End-
to-End QUALITY
CSP Provides
SERVICE AWARE
Optimisation,
And Application
Specific Handling
CSPs offer ‘Network
Aware’ ABR &
Originators get
‘Service Aware’
Premium Content
Delivery
CDN: VALUE
ADDED
CONTENT
DELIVERY
3 Screens
Optimized for
Mobile Broadband
Req'ts with Fixed
Interoperability &
Guarantees
Operators BLIND
to Content from
Originator but
AWARE of Access
& Device Limits
CSP provides
‘TRANSPARENT’
Optimization &
Edge Caching
Targets
Efficient End-to-
End App. Delivery
that Minimizes
Congestion and
Maximizes QoS
3 Screens: TV, Laptop
& Smartphone/
Tablet Optimized TO
EXTEND Fixed
Content to Mobile
Users
CDN: EFFICIENT
MOBILE
BROADBAND
WEB & VIDEO
DELIVERY
OTT–‘BestBitPipe’
Telecoms
Opport-
unities
Source: Strategy Analytics Wireless Networks & Platforms
7/14/2011
Copyright© Strategy Analytics 2013

15. 1515
Evolving Global Content Business Models
Operator Services
across Fixed
& Mobile
Environments
Devices Drive Use
– but need to
Recover Subsidy
Cost
Value from Apps &
Content Require
Web 2.0 partners
Policy, Traffic
Optimization &
Real Time Billing
Options are Key
Build on presence,
multiscreen, in-home
VAS building on
home gateway w.
integrated femto
Build on device
centric brand
experience/ excellent
user interface; offer
introductory service
bucket/period with
device purchase
Focus on extension of
online/content to
multiple screens;
access will eventually
be bundled other
value, applications &
content
Optimize Use of
Network to lower
Cost per GB
Manage Traffic in
Real Time with
Throughput Caps,
‘Click to Pay’ and
‘Top Up’
7/14/2011
Copyright© Strategy Analytics 2013